Coke Studio Bangla

For other versions, see Coke Studio.

Coke Studio Bangla
CokeStudioBanglaS2-2023.jpg Logo of Coke Studio Bangla since February 2023
Starring	Featured Artists
Country of origin	Bangladesh
No. of seasons	2
No. of episodes	18 (List of episodes)
Production
Executive producer(s)	Coca-Cola Bangladesh
Producer(s)	Shayan Chowdhury Arnob
Location(s)	Dhaka, Bangladesh
Camera setup	Multi-camera
Running time	3-7 minutes
Production company(s)	Grey Dhaka
Broadcast
Original channel	Deepto TV and Webcast
Original run	7 February 2022 (2022-02-07) – present

Coke Studio Bangla is a Bangladeshi television series which is the local installment of the Coke Studio franchise, featuring studio-recorded music performances by established and emerging Bangladeshi artists with the goal of promoting Bangladeshi music.

History

Coke Studio was originally founded in Brazil back in 2007 as a distinctive fusion music initiative, with the aim of combining the musical styles of two different Brazilian artists. Subsequently, Nadeem Zaman, who served as the Marketing Head of The Coca-Cola Company, collaborated with Rohail Hyatt, a former member of Vital Signs, to produce a Pakistani version of the show. The first season premiered in June 2008, in front of a live audience. However, the format switched to a closed studio for the following seasons, which remains the current format of the show. In June 2012, the Indian version of Coke Studio, named Coke Studio @ MTV, made its debut, with Leslie Lewis producing the first season and multiple producers taking on subsequent seasons. The show ran for four seasons.

Building on the success of the Pakistani and Indian versions, Coke Studio Bangla was launched in Bangladesh in February 2022, with the second season starting to air in February 2023.

Seasons

Season 1 (2022)

Main article: Coke Studio Bangla (season 1)

The series' first season was launched on 7 February 2022, taking inspiration from the success of the Coke Studio franchises in Pakistan and India. The first season ended on 1 September 2022 after airing ten consecutive songs, focused on the folk heritage of Bangladesh.

Season 2 (2023)

Main article: Coke Studio Bangla (season 2)

The second season of the series made its official debut on 14 February 2023, the same day as Pahela Falgun, the first day of spring in the Bangladeshi calendar and Valentine's Day.

Reception

The show has received positive feedback for its distinctive blend of traditional and contemporary Bangladeshi music, along with its impressive production quality. However, there have been certain critics who have expressed concerns about its originality, claiming that it closely resembles other Coke Studio shows from different countries. Notwithstanding the criticism, Coke Studio Bangla has achieved significant commercial success, as the first season surpassed several million views on YouTube. In an interview with the media, Arnab Roy, Vice President of Marketing for India and Southwest Asia at Coca-Cola, said that the company launched Coke Studio Bangladesh in 2022 as a trial run before relaunching the India version. The success of the digital-only Coke Studio Bangladesh helped Roy and his team decide to make Coke Studio Bharat a digital-only production as well.

See also

• CloseUp1
• Nescafé Basement
• Wind of Change

External links

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