Brian Medina
Brian Medina, also known as "Medina," is a distinguished Communications Director and a young entrepreneur in the marketing and communications technology sector. Medina is proud to carry forward his family's legacy, which is deeply rooted in the cultural and artistic soul of Los Angeles. His grandfather and uncle have significantly contributed to preserving the bracero community's efforts through art and sculpture.
Medina was raised in the vibrant neighborhoods of Boyle Heights and East LA, where he was actively engaged in his community, pursued academic excellence, and developed a keen interest in the arts, particularly theater and music. His educational journey at Cathedral High School was filled with experiences in sports, arts, and intellectual discussions, which shaped his perspective and values.
Medina's academic path led him to the University of California, Santa Cruz, where he was surrounded by an expansive landscape of redwood trees and trails that often led to caves hidden deep in the forest. He described his college experience as a unique and personalized journey. After completing his undergraduate studies, he returned to Los Angeles and furthered his education in audio engineering at The Musicians Institute.
Medina's career took a significant turn when he entered the marketing world, where he became renowned for his innovative strategies and unique approach to branding and communications.
Career Overview
Brian Medina's professional journey began with his role as a Creative Director in the streetwear industry. He developed a unique marketing strategy that emphasized the exclusivity and storytelling elements present in each storefront. His work in creating a 'Marketing of Street Codex' for discreet business communications further established his reputation as a creative and strategic thinker.
Medina's experience extended to Las Vegas, where he served as a marketing consultant, enhancing the physical and digital presence of a thriving e-commerce brand. Back in Los Angeles, he took on the role of Talent Acquisition Director, demonstrating his ability to identify and nurture top talent in marketing. His tenure with Adobe in Guatemala and as a Digital Magazine Editor for Global Artisans Digest showcases his global perspective and commitment to blending local culture with digital innovation. Medina's expertise in blockchain marketing with OpenSea’s Streetwear Division illustrates his adaptability and foresight in emerging technologies.
Currently, as the Communications Director at Altered State Productions, Medina is instrumental in generating substantial revenue and establishing strategic partnerships. This work underlines his ability to lead and innovate in the digital media and marketing landscape.
Personal Interests
Brian Medina is deeply connected to his roots and family history, with a strong interest in storytelling, cultural heritage, and the arts. Medina's interests are diverse and reflective of his creative and explorative nature. He has a passion for video production and editing, skills that align with his professional expertise in storytelling and marketing.
Medina's love for travel stems from his desire to explore different cultures and perspectives, further enriching his work and personal growth. Singing is another of Medina's interests, showcasing his artistic side and love for music, an area where he finds joy and expression outside of his professional life. Additionally, he has a lighthearted affinity for chips, a simple pleasure that connects him to everyday joys and moments of relaxation.
Professional Philosophy
Medina's professional philosophy is centered on his expertise in video production and his commitment to utilizing innovative branding technologies and software. As a producer, he focuses on compelling narratives that highlight the essence of the subject matter, whether for marketing campaigns or storytelling. Medina believes in the power of visual media to convey complex messages and connect with audiences on an emotional level.
Central to his approach is the strategic use of branding technologies and software, especially in the context of affiliate-based programs. Medina leverages these tools to create seamless and engaging experiences for users. His work ensures that every campaign reaches its target audience and resonates with them, driving engagement and building brand loyalty.
At the core of Medina's philosophy is his role at Altered State Productions, where communication is the heartbeat of every project. He views communication as an art form that brings together the narrative, technology, and strategic goals of a campaign. His work is driven by a passion to innovate within the industry, pushing the boundaries of what is possible in digital marketing and media production.
For Medina, Altered State Productions is not just a workplace but a canvas for expressing his creative and strategic vision. He sees the company as a reflection of his values and aspirations. Each project is an opportunity to tell a story, engage an audience, and leave a lasting impact. His philosophy is about nurturing a culture of creativity, excellence, and strategic thinking. Every piece of content produced is a testament to the heart and soul of his team's collective efforts.
