Amazeful
Amazeful a privately held tech company based in Brisbane, Australia, specializes in cloud-based, software-as-a-service (SaaS) marketing and communication solutions. Their offerings comprise of online reputation management, customer interaction management, email marketing, referral systems, digital forms like surveys and lead capture, and SMS-to-web chat services.
History
Founded in late 2017 by a group of digital marketing experts, Amazeful emerged in response to a common challenge their clients faced: managing various platforms and services for marketing. The team's solution was an integrated platform to simplify the oversight and execution of online marketing strategies.
Initially, Amazeful's main focus was automating customer follow-ups for review requests. However, by 2019, it had evolved significantly, offering a redesigned dashboard with features like automated review reminders and marketing campaign scheduling. 2020 saw the introduction of a referral marketing module, complete with lead tracking and an incentivized rewards program.
Early 2021 brought further expansion with a new drag-and-drop survey and digital form builder, enhancing the platform's capabilities. In response to growing demands from marketing agencies, 2022 ushered in a new white-label marketing agency service, along with multiple third-party integrations for ServiceM8, Cliniko, Xero, and Zapier.
2023 was a landmark year for Amazeful, marked by significant advancements. The launch of a new website and the introduction of Atlas, an AI assistant for generating marketing content. The survey builder been updated to include an NPS scoring option and tagging of customers based on their responses. Mid 2023 the platform's contact segmentation was also improved, featuring live audience generation based on dynamic tagging and customer behavior. Late 2023 a revamped affiliate program was introduced, appealing to marketing enthusiasts wishing to promote Amazeful further cementing the platforms status as a niche leader.
Clients
By 2022, Amazeful had amassed a client base of over 10,000 active users. These clients span a range of industries including Automotive, Dental, Legal, Professional Services, Real Estate, Retail, Trades, and Home Services. They are geographically spread across several regions including the United States, Canada, Australia, New Zealand, Europe, and the United Kingdom.
Product
Amazeful is a versatile software-as-a-service platform designed to cater to the needs of both individual small businesses and marketing agencies. It offers the option to be resold as a service or used as a marketing tool, either under the Amazeful brand or as a white-labeled solution. The platform enables users to manage a broad spectrum of services, from real-time business customer interactions to comprehensive email and text message marketing campaigns.
Services
Amazeful is a comprehensive software-as-a-service platform composed of various modules that seamlessly interact, offering a broad range of services. Starting with online reputation management in 2017, Amazeful has continuously evolved to provide an array of online services.
- 2019
- In 2019, the platform enhanced its reputation management and CRM modules, and introduced email marketing and mobile advertising services featuring automation and scheduling. These services allow for both direct and transactional messaging as part of pre-designed campaigns or in response to internal or external events.
- 2020
- 2020 saw the launch of Amazeful's referral marketing service, designed to help businesses automate word-of-mouth marketing campaigns and encourage existing customers to refer friends and family. Additionally, the Amazeful widgets service was introduced, enabling businesses to easily generate leads, showcase reviews and testimonials, and display marketing and special offers on their websites.
- 2021
- 2021 marked the release of the online surveys form builder, utilizing a new drag-and-drop feature for easy survey creation. The same year, the digital forms service was launched, assisting businesses in transitioning from paper-based to digital, cloud-hosted forms for acquiring customer data.
- 2022
- In 2022, the Amazeful reseller program was unveiled, providing comprehensive account management for marketing agencies looking to resell Amazeful products. The https://amazeful.com/web-chat WebChat] and Inbox service, also released in 2022, offers real-time two-way text messaging communication with customers, even after they leave a business's website. Additionally, a Competitors Monitoring service was introduced to help businesses track their competitors' online reputations and gain insights to outperform them.
- 2023
- 2023 brought the introduction of the Amazeful AI Assistant (Atlas), used for generating marketing templates, assisting in web chats, and enhancing review responses. The year also saw the launch of the Amazeful affiliate program, enabling marketing entrepreneurs to earn commissions by referring others to the program. The advanced External Forms service was another significant addition, offering fully customizable lead capture forms with features like QR scan options, intelligent tagging, audience allocation, and custom redirects upon data submission. Furthermore, the reputation insight service was revamped with AI capabilities to provide businesses insights into customer mood changes.
Technology
Starting in 2019, Amazeful began offering email and text messaging services worldwide, leveraging a combination of local and international service providers, including Amazon and Google Cloud Services.
Amazeful has also innovated a range of technologies and applications to aid their clients in executing, tracking, optimizing, and reporting on various aspects of their business.
In 2020, the company introduced the Amazeful Watch, a monitoring application that sends automated notifications and reminders. A notification is sent when a business receives new reviews or feedback allowing the businesses to respond directly to these inputs. Also reminders are sent to upload customer data regularly, ensuring a steady flow of new customers into the platform.
2022 saw the launch of the Amazeful Track application, designed to capture and analyze customer engagement and interactions across multiple mediums, including email, text messages, QR code scans, NFC tags, email embeds, and direct links. This tool offers comprehensive and detailed reporting, enabling businesses to gain deeper insights into the effectiveness of their marketing and engagement campaigns.
