YouTube Creator Awards

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Not to be confused with YouTube Awards or YouTube Music Awards.
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YouTube Creator Awards, commonly known as YouTube Play Buttons or YouTube Plaques, are a series of awards from the American video platform YouTube, that aim to recognize its most popular channels. They are based on a channel's subscriber count but are offered at the sole discretion of YouTube. Each channel is reviewed before an award is issued, to ensure that the channel follows the YouTube community guidelines.[1] YouTube reserves the right to refuse to hand out a Creator Award, which it has done for channels featuring horror or extremist political content.[2][3]

Awards

When a YouTube channel reaches a specific milestone and is deemed eligible for a YouTube Creator Reward,[1] they are awarded a relatively flat trophy in a metal casing with a YouTube play button symbol. The trophies are of different sizes: each button and plaque gets progressively bigger with the channel's subscriber count.[4] The Gold Creator Award was introduced at VidCon 2012,[5] alongside the Silver Creator Award at VidCon 2013[6] and the Diamond Creator Award at VidCon 2015.[7] The Creator Awards are made by the New York firm Society Awards.[8]

Prior to March 2021, YouTube featured three additional benefit levels. These are not eligible for Creator Rewards, but they do offer several preliminary benefits:

  • Graphite was for channels with 1 to 999 subscribers.[9]
  • Opal was for channels with 1,000 to 9,999 subscribers.[10] This is the minimum subscriber count required for the YouTube Partner Program, which also requires a minimum of 4,000 total viewer watch hours in the past 12 months, plus a manual review of the channel's content to determine compliance with the program guidelines.[11]
  • Bronze was for channels with 10,000 to 99,999 subscribers.[12] The YouTube NextUp program is exclusive to channels meeting this threshold and other program criteria. This is also the minimum subscriber count required for a Spreadshop[13] or Teespring merchandise shelf.[14]

There are currently three regular Creator Awards tiers,[1] plus a fourth and fifth that have been awarded a few times:

Silver, Gold, and Diamond Creator Awards
[[File:Youtube Creator Award.jpg

|center|border|192x192px|alt=Silver Creator Award|Example of a Silver Creator Award

]]
Example of a Silver Creator Award  
[[File:Gewitter im Kopf.png

|center|border|192x192px|alt=Silver and Gold Creator Awards|Left: Jan Zimmermann, Silver award
Right: Tim Lehmann, Gold award

]]
Left: Jan Zimmermann, Silver award
Right: Tim Lehmann, Gold award  
[[File:Fernanfloo Creatour Social Media Day.jpg

|center|border|192x192px|alt=Diamond Creator Award|Salvadoran YouTuber Fernanfloo holding his Diamond Creator Award

]]
Salvadoran YouTuber Fernanfloo holding his Diamond Creator Award  

Silver Creator Award

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Awarded to channels that reach or surpass 100,000 subscribers. The old version was made of nickel-plated cupronickel alloy.[15] The new version (as of March 1, 2017) is 92% nickel, 5% carbon and 2.5% zinc, with traces of other metals.[16] In March 2018, the look of the Silver Play Button was updated from a metal button housed within a window box with the channel's name printed on the front glass pane to a cleaner-looking flat designed metal plaque award featuring the channel's name embossed on it.[17][18] Channels at this level are also eligible to apply for a digital verification badge.[19]

Gold Creator Award

175px

Awarded to channels that reach or surpass 1,000,000 subscribers. It is made of gold plated brass.[15] In March 2018, the look of the Gold Play Button was updated from a metal button housed within a window box with the channel's name printed on the front glass pane to a cleaner-looking flat designed metal plaque award featuring the channel's name embossed on it.[17][20][21]

Diamond Creator Award

175px

Awarded to channels that reach or surpass 10 million subscribers. It is made of silver-plated metal inset with a large piece of colorless crystal in the shape of a play button triangle.[22][23] When introduced during VidCon 2015, 35 channels qualified for the award.[24] As of January 11, 2023, there are 985 channels that have 10 million subscribers or more.[25]

Custom Creator Award

Template:Update

175px

Formerly awarded to channels that reach or surpass 50 million subscribers. Since September 1, 2020, it is the sole award to be missing from the Creator Awards FAQ.[26] However, it continued to be granted at YouTube's discretion after this date. PewDiePie gave the nickname of Ruby Creator Award to this award, as he received a ruby-colored award in the shape of his channel's logo. The color can vary per creator, however: for example, T-Series received a colorless award, while Blackpink received a black award on top of a pink base. Channels with a dagger (Template:Dagger) symbol have presented their Custom Creator Award to the public. As of January 4, 2021, 17 channels have reached this level:[25]

  1. PewDiePieTemplate:Dagger (December 8, 2016)[27][28]
  2. T-SeriesTemplate:Dagger (June 27, 2018)[29]
  3. 5-Minute Crafts (February 21, 2019)
  4. Cocomelon (June 7, 2019)
  5. SET India (June 20, 2019)
  6. Canal KondzillaTemplate:Dagger (June 21, 2019)[30]
  7. WWE (October 24, 2019)
  8. Justin Bieber (February 3, 2020)
  9. Zee Music Company (February 7, 2020)
  10. Like Nastya Vlog (March 13, 2020)
  11. Dude PerfectTemplate:Dagger (March 24, 2020)[31]
  12. Kids Diana Show (March 30, 2020)
  13. Vlad and Niki (August 18, 2020)
  14. Zee TV (September 2, 2020)
  15. BlackpinkTemplate:Dagger (October 4, 2020)[32]Template:Unreliable source?
  16. Marshmello (November 22, 2020)
  17. MrBeast (January 4, 2021)[33][note 1]

Red Diamond Creator Award

175px

Awarded to channels that reach or surpass 100 million subscribers. Inspired by the Diamond Creator Award, it features a play button triangle with a large dark red crystal. It was added to the Creator Awards FAQ by September 1, 2020.[26] There are currently eight channels that have reached this level:

  1. T-Series (May 29, 2019)[34][35]
  2. PewDiePie (August 25, 2019)[36][37][35]
  3. Cocomelon (December 12, 2020)[38]
  4. SET India (March 28, 2021)[39]
  5. MrBeast (July 28, 2022)[40]
  6. Kids Diana Show (August 16, 2022)
  7. Like Nastya (August 25, 2022)
  8. Vlad and Niki (August 13, 2023)

Notes

References

  1. ↑ 1.0 1.1 1.2 "YouTube Creator Rewards". YouTube. https://www.youtube.com/yt/creators/rewards.html. 
  2. ↑ Weiss, Geoff (February 6, 2018). "YouTube On 'Play Button' Awards: "Not All Creators Who Apply Will Receive Awards"". https://www.tubefilter.com/2018/02/06/youtube-play-button-awards-not-all-creators-receive/. 
  3. ↑ Alexander, Julia (February 2, 2018). "YouTube says 'not all creators who apply' for Creator Awards will receive them". https://www.polygon.com/2018/2/2/16965826/youtube-creator-awards-silver-button-controversy. 
  4. ↑ "YouTube Creator Hub". YouTube. https://www.youtube.com/yt/creators. 
  5. ↑ Jcohen, Joshua (2012-06-29). "YouTube Gives 24-Karat Gold 'Play Button' to Channels with 1M+ Subs". https://www.tubefilter.com/2012/06/29/youtube-gold-play-button-million-subscribers/. 
  6. ↑ Storbeck, Devon; Wang, Christine (September 3, 2013). "VidCon Round-Up: What's New". https://blog.youtube/creator-and-artist-stories/vidcon-round-up-whats-new/. 
  7. ↑ "YouTube Gives New Diamond Play Button To Channels With 10 Million Subscribers". 2015-07-24. https://www.tubefilter.com/2015/07/24/youtube-diamond-play-button-10-million-subscribers/. 
  8. ↑ Watts, James D. Jr.. "Some of the most famous trophies in the entertainment world get their finishing touches in Grove". https://tulsaworld.com/lifestyles/magazine/some-of-the-most-famous-trophies-in-the-entertainment-world-get-their-finishing-touches-in/article_38032bde-6c98-5db8-9630-26256fc64eae.html. 
  9. ↑ "Graphite". October 30, 2018. https://www.youtube.com/creators/benefits/graphite/. 
  10. ↑ "Opal". October 30, 2018. https://www.youtube.com/creators/benefits/opal/. 
  11. ↑ "Channel memberships eligibility, policies, & guidelines". https://support.google.com/youtube/answer/7636690. 
  12. ↑ "Bronze". October 30, 2018. https://www.youtube.com/creators/benefits/bronze/. 
  13. ↑ "Spreadshop Partners with YouTube to Grow Merchandise Sales Globally". Greensburg, Pennsylvania. November 12, 2020. https://www.businesswire.com/news/home/20201112005455/en/Spreadshop-Partners-with-YouTube-to-Grow-Merchandise-Sales-Globally. 
  14. ↑ Alexander, Julia (June 21, 2018). "YouTube partners with Teespring to help creators sell official merchandise". https://www.polygon.com/2018/6/21/17484512/teespring-youtube-creators-merch. 
  15. ↑ 15.0 15.1 "What is the Gold Play Button REALLY Made Of?". YouTube. https://www.youtube.com/watch?v=yHA2HbNtcG4. 
  16. ↑ "What is the NEW Silver Play Button REALLY made of?!". YouTube. https://www.youtube.com/watch?v=7kRy6r2e-bM. 
  17. ↑ 17.0 17.1 "YouTube’s silver and gold play buttons are getting a new look". https://socialblade.com/blog/youtube-silver-gold-play-buttons-refresh/. 
  18. ↑ "YouTube’s Silver and Gold play Button Awards Get Redesigned". https://www.youtubermag.com/youtubes-silver-and-gold-play-button-awards-get-redesigned/. 
  19. ↑ McPhie, Jonathan (September 19, 2019). "Updates to YouTube's verification program". https://youtube-creators.googleblog.com/2019/09/updates-to-youtubes-verification-program.html. 
  20. ↑ Acuna, Kirsten (July 19, 2012). "YouTube Is Rewarding Its Most Popular Users With Gold". http://www.businessinsider.com/largest-youtube-channels-receive-gold-play-buttons-2012-7. 
  21. ↑ Cohen, Joshua (June 29, 2012). "YouTube Gives 24-Karat Gold ‘Play Button’ to Channels with 1M+ Subs". http://www.tubefilter.com/2012/06/29/youtube-gold-play-button-million-subscribers/. 
  22. ↑ Brouwer, Bree (July 24, 2015). "YouTube Gives New Diamond Play Button To Channels With 10 Million Subscribers". http://www.tubefilter.com/2015/07/24/youtube-diamond-play-button-10-million-subscribers/. 
  23. ↑ Dillon, Poppy (August 3, 2015). "YouTube Announced Diamond Play Button". TenEighty. http://teneightymagazine.com/2015/08/03/youtube-announces-diamond-play-button/. 
  24. ↑ "YouTube Announces Diamond Play Button". https://teneightymagazine.com/2015/08/03/youtube-announces-diamond-play-button/. 
  25. ↑ 25.0 25.1 "Top 5000 Subscribed YouTube Channels (Sorted by Subscriber Count)". https://socialblade.com/youtube/top/5000/mostsubscribed. 
  26. ↑ 26.0 26.1 "Join the Creator Awards Program - YouTube Help". September 1, 2020. https://support.google.com/youtube/answer/7682560. 
  27. ↑ "THE RUBY PLAYBUTTON / YouTube 50 Mil Sub Reward Unbox". PewDiePie. https://www.youtube.com/watch?v=7Vj5M0qKh8g. 
  28. ↑ "YouTube Sends PewDiePie Custom Ruby Play Button To Commemorate 50 Million Subscribers". http://www.tubefilter.com/2016/12/19/pewdiepie-ruby-play-button-youtube-50-million-subscribers/. 
  29. ↑ Template:Cite tweet
  30. ↑ "KondZilla celebra os 50 milhões de inscritos" (in pt). July 17, 2019. https://kondzilla.com/m/kondzilla-celebra-os-50-milhoes-de-inscritos. 
  31. ↑ "Real Life Invisibility Shield OT 34". December 1, 2020. https://www.youtube.com/watch?v=s1tEvufgEyU&t=291s. 
  32. ↑ "BLACKPINK Becomes The First Korean YouTube Channel To Receive The Ruby Play Button". December 1, 2020. https://www.koreaboo.com/news/blackpink-first-korean-youtube-channel-ruby-play-button. 
  33. ↑ "MrBeast Surpassed Over 50 Million YouTube Subscribers". January 3, 2021. https://www.businessinsider.in/international/news/mrbeast-reportedly-earned-over-54-million-in-2021-the-most-of-any-youtube-creator-in-history/articleshow/88907538.cms. 
  34. ↑ Leskin, Paige (May 31, 2019). "Bollywood music channel T-Series beat out PewDiePie after a months-long battle to become the first YouTube channel to reach 100 million subscribers". https://www.businessinsider.com.au/pewdiepie-t-series-youtube-battle-100-million-subscribers-2019-5?r=US&IR=T. 
  35. ↑ 35.0 35.1 Weiss, Geoff (September 9, 2019). "YouTube Forges New ‘Red Diamond Creator Award’ For Channels With 100 Million Subscribers". https://www.tubefilter.com/2019/09/09/youtube-red-diamond-creator-award/. 
  36. ↑ Template:Cite tweet
  37. ↑ Alexander, Julia (August 26, 2019). "PewDiePie becomes the first individual YouTube creator to hit 100 million subscribers". https://www.theverge.com/2019/8/26/20831853/pewdiepie-100-million-subscribers-youtube-tseries-competition. 
  38. ↑ Bean, Travis (December 14, 2020). "100 Billion Views And Counting: ‘CoComelon’ Is Absolutely Dominating Netflix And YouTube". https://www.forbes.com/sites/travisbean/2020/12/14/100-billion-views-and-counting-cocomelon-is-absolutely-dominating-netflix-and-youtube/. 
  39. ↑ "Sony Entertainment Television reaches 100 million global subscribers on YouTube". April 6, 2021. https://www.exchange4media.com/digital-news/youtube-was-streamed-on-tv-by-over-55-million-indians-in-december-2021-google-121583.html. 
  40. ↑ Spangler, Todd (July 28, 2022). "MrBeast Tops 100 Million YouTube Subscribers: ‘I Hope to Do YouTube Until the Day I Die’". https://variety.com/2022/digital/news/mrbeast-100-million-youtube-subscribers-1235328739/. 

External links

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