Yasi Herbich

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Yasi Herbich (born July 28, 1984), better known as Yasaman Mirfani, is an Iranian-Filipino serial entrepreneur, women's rights activist, public speaker, dentist, inventor, product developer, actress, model, and philanthropist.[1][2] She is the founder and CEO of KinderFluff[3] and Supa Ant,[4][5] brands that sell baby products, baby cushions and pillowcases, car sun visors, and premium quality pet supplies at mid-range prices.[6][7][8][9][10]
Yasi Herbich
Born July 28, 1984 (age 38)
Nationality Iranian-Filipino
Education Southwestern University
Occupation Serial entrepreneur, women rights activist, public speaker, dentist, actress, model, philanthropist, and inventor
Title Founder and CEO of KinderFluff and Supa Ant
Spouse Franz Karl Josef Herbich
Children 2

Early Life and Education

Herbich was born to an educated family in Tehran[5]. Her mother, Sedighe Beiki, was a nurse, and her father, Morteza Mirfani, held a bachelor’s degree and was on the board of trustees of MAHAK Charity Hospital for kids with cancer. Herbich is a descendant of the Qajar dynasty on her mother's side, and in 2022, she was awarded the title of "Baroness" by the Duke of York.

Soon after birth, she was subject to an accident, resulting in an eye injury. Her parents were not notified and had accepted her the way she was handed over; one eye was covered with blood, and her eyelid muscles were permanently affected. The nurse visited her mother months later to confess and ask for forgiveness. Yasi was told she would eventually become blind at the age of 6 and was advised to start learning Braille. But her parents refused to accept that and decided to take her to the west to seek treatment. With the final surgery surpassing 16 hours, a series of surgeries resulted in a miraculous recovery, regaining 99% of her vision. She had a difficult childhood as a child of war and was often bullied due to her visible deformity. Still, Herbich grew up to be the captain of the school's chess and football team, was active in self-defense (Hapkido), and was chosen to present the art of women's self-defense during a televised event in front of the then-president Hashemi Rafsanjani. She was prevented from performing at the last minute due to the hard-line views of the organizers when they found out a girl was on the performing team. Disappointed and frustrated, Herbich later left Iran to further her study and become a dentist. She graduated with a Doctor of Dental Medicine from Southwestern University.

Herbich attended Walden University to take up MBA, but she stopped after 1 semester due to pregnancy complications.

Career

Herbich pursued her modeling career and became known for her modest but stylish outfit taste. After marriage, she reduced her modeling activities to spending more time with her husband and children. As a new mother, she noticed the lack of quality in the market, offering low-quality products at an average price or quality products at inflated rates. Keen to find a solution, she came up with the idea of her business venture, KinderFluff, with the motto Because We Care.[4][11]

She started KinderFluff as an e-commerce business with only 5000 USD. The company is now active in over 27 countries, recruits several people in different countries, and is valued at over 2 million dollars.[5][1] Herbich is a patent holder in several countries.

Herbich was a speaker at the Payoneer Forum in Cebu on May 27, 2017[3][12][13] and at Women in e-Commerce: SEA's International Women's Month Special Edition.[14] She was a Coach at the AmazoNation PH Ecommerce Training Workshop and made guest appearances at OFFCon Cebu in 2019 and Connected Women (SheMeansBusiness) in 2017.

Philanthropy

Herbich donates 20 percent of her income to charity every year. The local government has awarded her for her Covid related donations. At the beginning of the pandemic, she launched a campaign calling on landlords to waive rental fees for their tenants to support those with no work, no pay type employment. She plans to build a charity hospital for kids with heart defects.[15]

Awards

  • eCommerce Business of the Year, Payoneer, 2021[4][6][1]
  • Mom's Choice Gold Award[15][1]
  • The Eco-Friendly Business of the Year Award, International Innovation Services (IIS)
  • UVGCD Miss Dentistry 2012
  • Miss Congeniality award (Miss Labangon)
  • Darling of the Crowd and Best VJ awards (MTV VJ hunt Cebu) 2008

Personal life

Herbich is married to Franz Karl Josef Herbich, whom she met through common friends at one of the commercials sets she was attending as a model. The couple married soon after her study finished. She has two children, Aryana and Kiana.

References

  1. ↑ 1.0 1.1 1.2 1.3 Authors, Multiple (2022-08-03). "Yasi Herbich: Getting Innovative With Business Ideas" (in English). https://mypost.io/post/yasi-herbich-getting-innovative-with-business-ideas. 
  2. ↑ "Yasi Herbich – Why Philanthropy is Important » Dailygram ... The Business Network". https://dailygram.com/index.php/blog/1142773/yasi-herbich-%E2%80%93-why-philanthropy-is-important/. 
  3. ↑ 3.0 3.1 "Payoneer to hold biz forum for SMEs and BPO in Cebu" (in en). 2017-05-17. https://www.sunstar.com.ph/article/142664/payoneer-to-hold-biz-forum-for-smes-and-bpo-in-cebu. 
  4. ↑ 4.0 4.1 4.2 "The Payoneer 2021 Entrepreneurship Awards: And the Winners Are…". https://blog.payoneer.com/news/awards/entrepreneurship-awards-winners/. 
  5. ↑ 5.0 5.1 5.2 "What Yasi Herbich Thinks of Entrepreneurship" (in en-us). https://joyrulez.com/blogs/166010/What-Yasi-Herbich-Thinks-of-Entrepreneurship. 
  6. ↑ 6.0 6.1 lerume (2021-03-13). "Возможно всё: истории победителей Entrepreneurship Awards - 2021" (in ru-RU). https://gis-forum.org.ua/vozmozhno-vsyo-istorii-pobeditelej-entrepreneurship-awards-2021/. 
  7. ↑ "Assessing the Growing Prices on Baby Care by Martin Gray" (in en). https://www.apsense.com/article/assessing-the-growing-prices-on-baby-care.html. 
  8. ↑ "Finding Balance Between Work & Family | Media | Before It's News" (in en-US). 2022-07-29. https://beforeitsnews.com/media/2022/07/finding-balance-between-work-family-2513177.html. 
  9. ↑ "Taking the First Step Towards Women Entrepreneurship". https://www.launchora.com/story/taking-first-step-towards-women-entrepreneursh. 
  10. ↑ Jason, Peter (2022-07-29). "Yasi Herbich — How you can be a women’s rights activist today & every day" (in en). https://peterjason.medium.com/yasi-herbich-how-you-can-be-a-womens-rights-activist-today-every-day-2ef13b4a6f7e. 
  11. ↑ "Kinder Fluff" (in es-us). https://www.amazon.com/stores/KinderFluff/PelusaKinder/page/93F8A552-83CC-4B80-948E-F33D9D0D8D1C. 
  12. ↑ Uy, Ashley (2016-05-20). "#PayoneerForumCebu 2016: Questions and Insights" (in en). https://medium.com/@mashleyuy/payoneerforumcebu-questions-and-insights-a60ef419eebf. 
  13. ↑ Release, Press. "Payoneer Simplifies Global Transactions for Cebuanos" (in en-US). https://metrocebu.news/payoneer-simplifies-global-transactions-for-cebuanos/. 
  14. ↑ (in en) Women in e-Commerce: Payoneer SEA's International Women's Month Special, https://www.youtube.com/watch?v=B6Du_sRp0ts, retrieved 2023-01-31 
  15. ↑ 15.0 15.1 "About Us | KinderFluff | Because We Care" (in en-US). 2021-04-08. https://www.kinderfluff.com/about-us/. 
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