Stylo Matchmakers is a British, multinational brand that is engaged in the design, development, manufacturing, worldwide marketing and sales of premium quality sportswear.
Barratts Shoes shareholder Paul Ziff, younger brother of Arnold Ziff created the Stylo Matchmakers brand with the help of IMG founder Mark McCormack. Together the pair announced they were going to make a “Rock and Roll” sportswear brand pursuing England’s most popular sports, which included tennis, golf, and football.
In tennis, the number one ranking professional player for over 7 years, Rod Laver found success in Stylo Matchmakers tennis shoes.
With a wider span throughout the late 1960s and 1970s, the Stylo Matchmakers brand was more commonly worn in football. Amongst the hundreds of professional players who wore Stylo Matchmakers were Brazilian legend Pelé, Northern Irish striker George Best and full teams from Liverpool F.C, Leeds United F.C., Fulham F.C., Celtic F.C., Sunderland A.F.C., Sheffield United F.C., Arsenal F.C., and Nottingham Forest F.C.
All-time greatest football managers also performed their duties in Stylo Matchmakers football boots, including Brian Clough, Bill Shankly, Bob Paisley, Jock Stein, and England Manager Don Revie (1974-77)
Whilst Stylo Matchmakers broke records with some of the biggest names in English football, it also went on to become one of the fastest-selling brands in golf. Making it’s way to the US, Stylo Matchmakers footwear was promoted and endorsed by some of the greatest golfers of all time, including Billy Casper, Nick Faldo MBE, and Arnold Palmer.
Eventually, due to the ill health of the brand founder Paul Ziff in the 1990s, Stylo Matchmakers eventually deceased. The brand's rights were acquired by Paul Ziff’s former family business, “Barratts Shoes” who then completely dissolved all associated companies in 2013.
In May 2017 the Stylo Matchmakers brand was taken over and re-booted by British Entrepreneur and brand marketing expert Scott Michaels.
Stylo Matchmakers launched again, exclusively with a number of football boot models under the “Heirship Collection” including modernized, original classic designs brought back in form of the Heirship Sixty Eight and Seventy Four, plus more contemporary synthetic designs found in the Heirship Seventeen, Blackout, and Academy models.
Whilst under new ownership and the new direction of football expert Scott Michaels, Stylo Matchmakers became leaders in the “Against Modern Football” campaign.
In a cash fuelled marketplace with giant corporate competitors, Stylo Matchmakers sits as a challenger brand, servicing the demand from a smaller audience of alternative individuals who mindfully don’t want to touch anything the corporate brands create. The size of the audience of maverick players supporting the “Against Modern Football” movement is calculated to be worth approximately 5% of the grassroots sports market.
Stylo Matchmakers now proudly offer their customers the chance to be apart of a more exclusively told brand story and they do not bribe players to wear them, instead they charm them.
Since the revival of Stylo Matchmakers in 2017, many football players of professional status have joined the list of iconic legends wearing and supporting Stylo Matchmakers. The long list includes Leicester City F.C. defender and Premier League winner Christian Fuchs, former Manchester United F.C. striker Jonathan Greening, Northern Ireland’s striker Kyle Lafferty, Queens Park Rangers F.C. striker Macauley Bonne, Preston North End F.C. midfielder Paul Gallagher, former Nigerian National Team striker Nwankwo Kanu and many more.