Spotify Wrapped

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Spotify Wrapped is an annual tradition and personalized experience offered by Spotify, one of the world's leading music streaming platforms. Launched in 2013, Spotify Wrapped provides users with a comprehensive summary of their music listening habits throughout the year, offering insights into their favorite songs, artists, genres, and overall music preferences.[1]


Spotify Wrapped is typically released in early December each year. Users can access their personalized Wrapped experience through the Spotify app or the dedicated Spotify Wrapped website. The process involves logging into the user's Spotify account, after which Spotify compiles a comprehensive overview of the user's music-listening activity.[2]


Spotify Wrapped has evolved since its inception, incorporating new features and interactive elements to keep the experience fresh and engaging. Spotify has experimented with additional features such as personalized quizzes, interactive filters, and collaborative playlists based on a user's Wrapped data.[3]

Social Sharing

One of the key features that has contributed to the popularity of Spotify Wrapped is its social sharing aspect. Users are encouraged to share their Wrapped summaries on various social media platforms, including Instagram, Twitter, and Facebook. The visually appealing graphics and personalized statistics make for engaging content that allows users to showcase their musical tastes and preferences to their friends and followers.[4]

Cultural Impact

Spotify Wrapped has become a cultural phenomenon, eagerly anticipated by Spotify users globally. It not only serves as a nostalgic reflection on personal music journeys but also fosters a sense of connection among music enthusiasts. The annual tradition has gained widespread attention on social media, with users expressing excitement, sharing their Wrapped experiences, and engaging in discussions about their favorite songs and artists.[5]


  1. What is Spotify Wrapped? -
  2. Spotify Promotion – Online Music Promotion
  3. How Spotify Wrapped Has Evolved Through the Years
  4. Why People Share Their Spotify Wrapped - Wrapped 2023
  5. Spotify Wrapped and the Corporate Power of Culture