Saregama
Saregama India Ltd., formerly known as The Gramophone Company of India Ltd., is the oldest music label company in India. Established in 1901, it is owned by the RP-Sanjiv Goenka Group and is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE). The company's headquarters are located in Kolkata, West Bengal, India, with additional offices in Mumbai, Chennai, and Delhi. Saregama is renowned for its extensive music catalogue, film production under the brand Yoodlee Films, and television content production.[1][2][3]
History
The company was founded in 1901 as The Gramophone and Typewriter Ltd. It began its operations by recording the first song in India and served as the first overseas branch of the Gramophone Company (later EMI). Over the years, it underwent several name changes, including The Gramophone Co. (India) Limited in 1946 and The Gramophone Company of India Limited in 1968. In 1985, RPG Group acquired the company from EMI, leading to its current ownership. The company was eventually rebranded as Saregama India Limited on November 3, 2000.[4][5]
Products and Brands
Saregama's flagship product is Carvaan, a portable music player pre-loaded with a vast collection of evergreen songs spanning various genres and languages. Carvaan has gained immense popularity for its ease of use and nostalgic appeal. The company also produces films under the banner of Yoodlee Films, known for its critically acclaimed productions across different genres and languages. Additionally, Saregama is involved in the production of television content in multiple languages.[6][7][8]
Awards
Saregama has received numerous awards and accolades for its contributions to the music and entertainment industry. These include the IPRCCA 2017 award for Best Use of PR by a Brand, Brand Equity Marketing Awards 2018 for Innovation of the Year, and APAC Effies for excellence in marketing and advertising.[9][10][11][12][13][14]
Reference
- ↑ "How data is helping India's oldest music company Saregama revive its fortunes | FactorDaily" (in en-US). FactorDaily. 2017-06-14. https://factordaily.com/carvaan-saregama-data-music-radio/.
- ↑ "New IPL teams: Sanjiv Goenka's New Rising gets Pune, Intex gets Rajkot". The Economic Times. 2018-12-09. https://economictimes.indiatimes.com/news/sports/new-ipl-teams-sanjiv-goenkas-new-rising-gets-pune-intex-gets-rajkot/articleshow/50089432.cms.
- ↑ "SaReGaMa's production house Yoodlee Film's to release BrijMohan Amar Rahe on 1st December 2017". International Business Times. 2017-11-21. http://www.ibtimes.co.in/photos/saregamas-production-house-yoodlee-films-release-brijmohan-amar-rahe-1st-december-2017-14197-slide-77755.
- ↑ "Saregama Carvaan: Nostalgia in a box". Fortune India. https://www.fortuneindia.com/enterprise/saregama-carvaan-nostalgia-in-a-box/103157.
- ↑ "Saregama India Ltd - Company History". Business Standard. https://www.business-standard.com/company/saregama-india-204/information/company-history.
- ↑ "Saregama enters into global music licensing deal with video platform Triller; Stock zooms 5%". IIFL Securities. https://www.indiainfoline.com/article/news-top-story/saregama-enters-into-global-music-licensing-deal-with-video-platform-triller-stock-zooms-5-121040600331_1.html.
- ↑ "Saregama brings its content catalogue to Josh users". Hindustan Times. https://tech.hindustantimes.com/mobile/news/saregama-brings-its-content-catalogue-to-josh-users-71612245024180.html.
- ↑ "Saregama signs licensing deal with short video app Triller". Hindustan Times. https://tech.hindustantimes.com/tech/news/saregama-signs-licensing-deal-with-short-video-app-triller-71617686266775.html.
- ↑ "Saregama posts 151% increase to Rs 37.18 crore in net profit". Financial Express. https://www.financialexpress.com/brandwagon/saregama-posts-151-increase-to-rs-37-18-crore-in-net-profit/2250719/.
- ↑ "Saregama signed on as music label for Akshay Kumar's Bell Bottom". Cinestaan. https://www.cinestaan.com/articles/2020/jul/31/26600.
- ↑ "Sanjay Leela Bhansali inks deal with Saregama for three projects including Gangubai Kathiawadi". Bollywood Hungama. https://www.bollywoodhungama.com/news/bollywood/sanjay-leela-bhansali-inks-deal-saregama-three-projects-including-gangubai-kathiawadi/.
- ↑ "Saregama India acquires music of Kahaani 2-Durga Rani Singh". Firstpost. https://www.firstpost.com/entertainment/saregama-india-acquires-music-of-kahaani-2-durga-rani-singh-3072676.html.
- ↑ "Arun Vijay Starring Thadam Unveils Jukebox". Hans India. https://www.thehansindia.com/posts/index/Cinema/2019-02-06/Arun-Vijay-Starring-Thadam-Unveils-Jukebox/489460.
- ↑ "Saregama launches Carvaan Punjabi with 5,000 pre-loaded songs". Exchange for media. https://www.exchange4media.com/marketing-news/saregama-launches-carvaan-punjabi-with-5000-pre-loaded-songs-96152.html.
