SERP

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SERP
SERP
SERP

SERP Company
Abbreviation SERP
Nickname SERP Co Ponishare-verified.png
Formation April 8, 2019; 4 years ago (2019-04-08)
Founder Devin Schumacher
Legal status Active
Purpose To make entrepreneurship accessible & enjoyable, so good people can grow good brands.
Headquarters USA
Products Template:SEO Software
Services Template:Digital Marketing Services
Fields Template:Business
Owner Devin Schumacher
Key people
Devin Schumacher
Subsidiaries SERP AI,SERP University
Funding Self-funded
Website serp.co


SERP is the parent company for a number of subsidiaries and child brands. The establishment of SERP was prompted by a desire to make the core SERP business "cleaner and more accountable" while allowing greater autonomy to group companies that operate in complementary but different sectors. Developed by Devin Schumacher, helps entrepreneurs succeed by providing tools, software, education, services and training through a variety of websites and subsidiaries.

SERP operates numerous digital properties that publish online articles and videos about various subjects across categories including sports, recreation, music, programming, tech, artificial intelligence, travel, fashion, and education. It operates brands including SERP AI, SERP App, SERP Games, Boxing Undefeated, Daft FM, Merchant Alternatives, Stylist Pick, Devin Schumacher and others.

The company, and subsidiary SERP AI have developed several AI-powered tools that assist brands in better understanding and connecting with their target audiences[1].


History

SERP (also known as "SERP Co") was founded in 2019 by Devin Schumacher, a serial entrepreneur, digital marketing consultant, and internationally recognized top SEO​1​. The company started with a mission to provide business owners with access to digital marketing services that could measurably increase their profits. It positioned itself as a full-service digital marketing agency, aiming to help business owners grow their businesses without worrying about marketing. The idea was to allow business owners to focus 100% on providing quality service to their customers and clients, relieving them of concerns about generating leads or sales​​.

SERP helps businesses grow using proven, tested, industry-leading digital marketing strategies. The services it offers include website optimization, SEO, PPC, and advertising, among others. The team at SERP is highly trained and successful in these fields, ready to meet whatever growth needs a business might have on the internet​. Devin Schumacher, the founder and head of growth, takes pride in helping businesses create unprecedented growth using marketing strategies that work predictably, profitably, and in the shortest time possible​.


Products & Services

SERP offers a comprehensive suite of digital marketing solutions tailored to meet various business needs. The offerings range from SEO services to artificial intelligence applications, along with proprietary software, online education, and reputation management. The primary goal of these services is to help businesses expand their digital footprint, increase their online visibility, and enhance their profitability.[2].

SEO Services

SERP's SEO services are designed to improve a website's visibility in search engine results. Utilizing industry-leading strategies, SERP helps businesses optimize their websites, generate organic traffic, and improve their rankings on search engines. The company's SEO team employs a combination of on-page and off-page optimization techniques, keyword research, and content marketing to deliver measurable results.

Software

SERP also develops proprietary software aimed at simplifying and streamlining digital marketing efforts. These software solutions are designed to automate and optimize various aspects of digital marketing, from content management to analytics tracking. The aim is to help businesses efficiently manage their online presence and make data-driven decisions.

Artificial Intelligence

Embracing cutting-edge technology, SERP integrates artificial intelligence into its suite of services. The use of AI allows for advanced data analysis, trend prediction, and customization of marketing strategies. This results in more precise targeting, improved engagement rates, and ultimately, a higher return on investment for businesses.

Online Education

SERP's commitment to growth extends beyond providing services. The company also offers online education resources, aimed at empowering businesses with the knowledge and skills to understand and implement digital marketing strategies themselves. This includes a range of webinars, e-books, and courses covering various aspects of digital marketing.

Reputation Management

Understanding the importance of a positive online image, SERP offers reputation management services. These services are designed to help businesses monitor their online presence, respond to customer feedback, and proactively manage their brand image. Through a combination of review management, social media monitoring, and strategic content development, SERP helps businesses maintain a positive online reputation.


Subsidiaries

Portfolio


References

  1. Crunchbase. (2023). SERP AI - Crunchbase Company Profile & Funding. https://www.crunchbase.com/organization/serp-ai
  2. "SERP". DesignRush. https://www.designrush.com/agency/profile/serp-co.