Rochay Assets
Rochay Assets, under the leadership of Mr. Kevin Rochay, believes in the creation of wealth through ethical trading with developing countries rich in commodities, which ultimately leads to improved living standards for their local populations. The company only invests in legitimate and ethical markets, recognizing the benefits of such markets compared to illegitimate ones. Rochay aims to make a positive impact on the world and invites others to join them in creating properly regulated markets in commodity trading. They believe that starting with the gold market is a crucial step.
The purpose of establishing a legitimate market is multifaceted. Legitimate markets are more likely to be lucrative, with lower overheads, higher returns, and reduced risks compared to black markets. Dealing with trusted and law-abiding partners enhances trust and accountability. Moreover, a legitimate market attracts the approval and support of domestic and international regulatory agencies, significantly boosting the viability and profitability of ventures. The reputational risks associated with dealing in "dirty" gold from the black market are evident, and Rochay emphasizes the importance of avoiding such risks.
From a personal and humanitarian perspective, Rochay highlights the enjoyment of wealth acquired legitimately, knowing that it has significantly improved the living standards of the local population. This brings pride and allows for the passing down of a business model to future generations. Additionally, the fear of media backlash, which has affected many major investors, does not mar the enjoyment of wealth acquired through ethical means. Overseeing the humanitarian benefits of the project brings intense pleasure, especially for those who have witnessed firsthand the suffering of those living in poverty. Entrepreneurs have the opportunity to make a positive mark in history and be trailblazers by participating in ethical ventures.
The importance of reputation is emphasized, as it represents a significant portion of a company's market value. Rochay encourages readers to refer to current reports from the World Economic Forum (WEF) for up-to-date information on topics such as the African Continental Free Trade Area (AfCFTA) and the tremendous opportunities it offers investors in Africa. Rwanda is specifically highlighted as a country where Rochay operates, praising President Paul Kagame's vision for education, tourism, healthcare, commerce, and social reforms that foster a sense of unity among citizens.
Mr. Kevin Rochay and his team have established strong relationships with key government officials in Rwanda, which play a crucial role in Rochay's investment strategy. The power of leverage and compounding is emphasized by Mr. Rochay as key elements for achieving success and propelling it to even greater heights.
