Mirko Scarcella

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Mirko Scarcella
Born June 20, 1987 (1987-06-20) (age 34)
Milan, Italy
Nationality Italian
Occupation Entrepreneur, Author, CEO of Lion Adv
Organization Lion Adv

Mirko Scarcella was born in June 20, 1987 on Milano, Italy. He is an Author, Entrepreneur, Founder & CEO of Lion Adv and marketer living in Miami. He’s been working for more than a decade on social media and marketing.[1]


Growing up in Milan, he has successfully managed to generate a wide visibility for many of his premium clients, who come from all imaginable prestigious posts and diverse sectors, thanks to his distinctive and original techniques.[2]

He and his darling daughter Sienna Rose live in Miami with his American model wife Dash. He is passionate about social media and communication, and he has worked with and continues to work as Ceo of Lion Adv, crypto and NFT marketing company.[3]

A very well known entrepreneur, author, and social media specialist, Mirko Scarcella was one of the first to implement product placement on social media and to enlist the help of well-known celebrities and influencers to promote these items. Mirko Scarcella, a stock market and cryptocurrency enthusiast, launched LION ADV, Inc. which specialized in crypto currency and NFT marketing. Mirko’s crypto client projects can promote their crypto through the Instagram and twitter accounts of celebrities from all around the world.[4][5]

Mirko Scarcella’s first book “THE BIBLE SUCCESS FAME MONEY” spins around the topic of how the social platform can be utilized to gain more visibility. The Foreword of the book is written by one of the most paid athletes in History, Floyd Mayweather. In the Foreword he says about Mirko: “….. my friend Mirko teaches you to create your popularity with Instagram parameters, to become known, to make your company known, and to sell products through the web. Life is fighting for results. I have always done it and continue to do so. Commit yourself and make your dreams come true.” Renowned photographer David LaChapelle who did the cover shoot of “The Bible Success Fame Money” LaChapelle, the most famous Fine photographer in the world, has framed celebrities like Michael Jackson, Elton John, Kim Kardashian, and Travis Scott.

Mirko tell his personal story of how he became a successful entrepreneur, in his book “The Business Game”. In “The Business Game”, the Introduction was written by the Singer Nicky Jam, “… add discipline and a lot of dedication you can achieve what you set out to do because this makes me happy to have been chosen to invite you to read a story like mine, that of Mirko, another young man who has had to go through many things, to get to tell his story today…. “ Mirko Scarcella appeared on the one Times Square of New York, one of the most famous billboards in the world at the launch of his book "The Business game".


  • The Business Game[6]
  • The Bible: Success Fame Money[7]
  • The Business Game: Español[8]
  • La Biblia: Éxito Fama Dinero[9]

External links


  1. "Mirko Scarcella, A Pioneer in Influencer Crypto Promotion" (in en-US). 2021-08-16. https://www.aboutinsider.com/mirko-scarcella-a-pioneer-in-influencer-crypto-promotion/. 
  2. "Mirko Scarcella & Lion Adv - New Blockchain-Based Digital Coin" (in en-US). 2021-10-29. https://www.dailyscanner.com/mirko-scarcella-creation-lion-adv-a-crypto-advertising-agency-for-new-blockchain-based-digital-coin/. 
  3. "Meet Mirko Scarcella And His Lion Adv Helping Crypto To Promote With Celebrity And Influencer Marketing" (in en-US). 2021-10-28. https://hauteliving.com/2021/10/meet-mirko-scarcella-lion-adv-helping-crypto-promote-celebrity-influencer-marketing/704162/. 
  4. "Mirko Scarcella – And His Crypto Marketing Agency “Lion Adv”." (in en-US). 2021-11-02. https://www.crypto-reporter.com/press-releases/mirko-scarcella-and-his-crypto-marketing-agency-lion-adv-20195/. 
  5. "Mirko Scarcella: Taking the Digital Media World By Storm as a Leading Instagram Growth Expert, Author and Entrepreneur | 📲 LatestLY" (in en). 2021-05-09. https://www.latestly.com/technology/mirko-scarcella-taking-the-digital-media-world-by-storm-as-a-leading-instagram-growth-expert-author-and-entrepreneur-2469816.html. 
  6. Scarcella, Mirko (December 4, 2020) (in en). THE BUSINESS GAME. Amazon.com: Mirko Scarcella. ISBN 979-8575901846. https://www.amazon.com/gp/product/B08PJN77Q4/ref=dbs_a_def_rwt_bibl_vppi_i2. 
  7. Scarcella, Mirko; Mayweather, Floyd; Lachapelle, David (in English). The Bible: Success Fame Money. https://www.amazon.com/gp/product/B084DYCVZR/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i1. 
  8. Scarcella, Mirko (November 29, 2020) (in en). THE BUSINESS GAME: Español. Amazon.com: Mirko Scarcella. ISBN 979-8573517513. https://www.amazon.com/BUSINESS-GAME-Espa%C3%B1ol-Spanish/dp/B08P8SJ7BG/. 
  9. Scarcella, Mirko; Mayweather, Floyd; Lachapelle, David (in Spanish). La Biblia: Éxito Fama Dinero. https://www.amazon.com/gp/product/B084DZKQZ6/ref=dbs_a_def_rwt_bibl_vppi_i0.