Hall began, as a web designer, "in the days of dial-up internet".
As of 2017 Hall was the CEO of his own consulting firm, Hall Analysis.
- John Rampton (2014-12-04). "How To Maintain Your Rankings After A Site Redesign: An Interview With Joe Hall". Search Engine Journal. https://www.searchenginejournal.com/maintain-rankings-site-redesign-interview-joe-hall/121079/. Retrieved 2022-03-20.
- John Rampton (2015-09-30). "New on #MarketingNerds: Joe Hall on How To Switch Your E-Commerce Site to a New URL". Search Engine Journal. https://www.searchenginejournal.com/new-marketingnerds-joe-hall-switch-e-commerce-site-new-url/123898/#close. Retrieved 2022-03-20.
- "Google’s 2021 core web vitals update is coming in May". Ouster Marketing. https://oustermarketing.com/blog/how-to-be-ready-for-googles-2021-core-web-vitals-update. Retrieved 2022-03-20. "In the marketing community, Joe is considered one of the best technical SEOs in the game. He’s been developing websites since the days of dial-up internet and has over a decade of experience working as a professional SEO."
- Barry Schwartz (2017-12-26). "Joe Hall - The Search Community Honors You". Search Engine Round Table. Archived from the original on 2021-06-14. https://web.archive.org/web/20210614022106/https://www.seroundtable.com/joe-hall-24973.html. Retrieved 2022-03-20. "Joe Hall from Columbia, South Carolina has been dedicating himself to helping his colleagues in the SEO/SEM industry from the day he joined the community. He is extremely active on social media, very generous with writing technical articles and has spoken at many of the industry events."