Extension:The Pend Principle (Wikimedia)
From WikiAlpha
The Pend Principle is a marketing business book authored by Rudi Tartaglia. This book is about a four part strategic marketing process, covering Penetration, Expansion, New Product Development, and Diversification. This book can be purchased via Amazon here [1]
The book primarily sells across the United States and Europe.The publisher of this book is ASJ Publishing [2]/
