Eddie Castillo
Eddie Jonathan Castillo, born on September 16, 1990, in Los Angeles, California, is a notable American entrepreneur, media marketing expert, and the visionary co-founder of Altered State Productions. His agency is known for its groundbreaking digital marketing solutions and is based in Las Vegas, NV, offering services to clients in cities including Dallas, TX, Los Angeles, CA, and New York, NY. Castillo's leadership at Altered State Productions is characterized by a commitment to making marketing services more accessible and effective.
Altered State Productions began in Dallas, Texas, and has earned accolades for its pioneering marketing strategies and campaigns. The agency is distinguished by its unique Service-as-a-Product (SaaP) approach, revolutionizing how businesses partner with the marketing agency. This innovation has led to widespread recognition for its compelling designs, refined branding strategies, daring creative direction, and skilled media marketing efforts.
Recognized for his expertise in video production and content creation, Castillo's projects are often praised for their insightful and innovative approach. As the Media Director and a consultant for various startups across multiple sectors, his influence extends beyond Altered State Productions.
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Early Life & Education
Eddie Castillo's early years were spent in Los Angeles before relocating to Dallas, Texas, at twelve. Raised by a dedicated single mother, his childhood was marked by an interest in the power of media advertising. From eagerly anticipating commercials breaks while watching televison to his fascination with movie trailers and billboards, these early exposures fueled his passion for media.
By age 10, Castillo was already exploring content creation. He would use his family's VHS camera, sometimes without permission, to produce comedy skits and other video content with his siblings. This hobby led to an appreciation for visual storytelling, and occasionally extra chores due to breaking rules in the name of art. These experiences not only sharpened his creative skills but also instilled vital principles of responsibility and accountability, qualities that have significantly influenced his professional ethos.
Eddie Castillo began shaping his path in the field of business and marketing at the School of Business and Management at Townview. Here, he focused on Entrepreneurship and Small Business, as well as Marketing and Marketing Management from 2005 to 2009. His coursework in this period laid the groundwork for his future endeavors in media buying and marketing strategy, providing him with a strong foundation in the principles of business and entrepreneurship.
Following his graduation from Townview, Castillo advanced his studies at Texas Tech University, earning a Bachelor of Science (B.S.) in Psychology between 2009 and 2013. During his time at Texas Tech, he was deeply involved in various activities and societies, including the Secular Society, Texas Tech Chi Psi (ΨΧ), and PEGASUS.
These educational experiences equipped Castillo with a diverse skill set and a broad perspective, crucial for his subsequent success as a media marketing specialist and entrepreneur.
Career Pathway
Castillo's professional journey began in the commercial printing sector, working with prominent beverage brands. His insights into the challenges businesses face in sourcing new service providers led to the conceptualization of the Service-as-a-Product (SaaP) model with his business partner. This model was integral to the foundation of Altered State Productions in 2017. Castillo has played a crucial role in diversifying the agency's services to include a broad spectrum of digital marketing solutions and media production services.
By March 2021, Castillo further broadened his expertise as a media marketing specialist with Sandbox VR, focusing on cryptocurrency and immersive advertising.
Contributions and Recognition
Castillo's career is distinguished by significant contributions to the fields of advertising and digital media, including strategic partnerships and innovations that have garnered industry recognition. His work has attracted attention from platforms like Snapchat for its impactful advertising strategies, and he has fostered collaborations with several leading firms and technology innovators.
Personal Interests and Involvement
Beyond his professional achievements, Castillo is deeply engaged in supporting entrepreneurship and small businesses through his association with the Small Business Administration (SBA). His advocacy for secular education and rational thinking is evident in his leadership within the Texas Secular Society. Additionally, Castillo's expertise extends to wilderness survival and emergency preparedness, underscoring his diverse interests and skills.
In his leisure, Castillo enjoys exploring the realms of art, travel, and digital innovation, maintaining a vibrant engagement with the latest technological advancements.
References
- https://www.crunchbase.com/person/eddie-castillo-c37e
- https://www.starterstory.com/stories/altered-state-productions
- https://www.semrush.com/agencies/altered-state-productions/
- https://www.nicheincontrol.com/podcast/al-ep-9-eddie-castillo-prioritize-seo-over-social-media/
- https://www.youtube.com/watch?v=f0hCviozs7Q
- https://rivercountry.newschannelnebraska.com/story/47878228/the-future-of-creative-marketing-is-revealed-through-an-online-shop
- https://shoutoutdfw.com/meet-eddie-castillo-co-founder-media-director/
