Borg Vodka Water

Borg Vodka Water

Industry	Alcoholic Beverage (RTD ready to drink)
Founder(s)	Fadi Michael
Area served	Going National
Website	https://www.DrinkBorgs.Com/

In January 2024, BORG Vodka Water, a Columbus, Ohio-based company known for its non-carbonated ready-to-drink (RTD) vodka water beverages, announced its expansion into Tennessee and Colorado. This strategic move aims to broaden the company's reach in the RTD market, tapping into diverse consumer bases in these states.

Background

BORG Vodka Water has gained popularity for offering a healthier alternative to traditional hard seltzers. The product is known for its simple and natural ingredients, and it aligns with the lifestyle preferences of a younger, health-conscious demographic.

Product Description

• Ingredients: Each BORG drink contains 6% alcohol by volume (ABV), filtered water, and natural flavorings.
• Flavors: The product is available in multiple flavors, including Raspberry, Peach Apple, Grape, and Lemon Lime.
• Calorie Content: The calorie count per 12 fl.oz. can varies by flavor: Peach Apple (136 calories), Raspberry (132 calories), Lemon Lime (134 calories), and Grape (130 calories).

Market Strategy

• Target Demographic: BORG primarily targets younger consumers, particularly those in college and university environments.
• Health Focus: Emphasizing its non-carbonated nature, BORG positions itself as a healthier, bloat-free alternative to carbonated alcoholic beverages.
• Brand Messaging: The company's marketing emphasizes a vibrant, diverse, and free lifestyle, appealing to consumers looking for quality and natural ingredients.

Expansion Goals

• Geographic Reach: The expansion into Tennessee and Colorado is part of BORG's goal to become a nationally recognized brand in the RTD sector.
• Consumer Engagement: The company aims to engage with the culturally diverse and dynamic markets in these states, building on its success in Ohio.

Future Prospects

The expansion of BORG Vodka Water into new markets is expected to strengthen its position in the growing RTD sector. The brand's unique approach and focus on quality and natural ingredients position it well for continued growth and success.