Ashini Gogoi

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Ashini Gogoi
Head and shoulders photo of Ashini Gogoi
Ashini Gogoi in Bangalore on March 15, 2021
Born June 28, 2000 (2000-06-28) (age 23)[1]
Sivasagar, Assam, India
Education National Institute Of Technology, Silchar (2018-2022)[1]
Occupation CEO, Musical artist
Years active 2017–present
Known for CEO of ALPHS Enterprises Holdings, Inc.
Height 1.75 m (5 ft 9 in)[1]
Awards Forbes 30 Under 30 (2023)[2]

Ashini Gogoi (born June 28, 2000)[1] is an Indian musical artist, and is known as the founder, Chief Executive Officer (CEO), and board member of ALPHS Enterprises Holdings, Inc.[3], a private organization with a valuation of USD 7 Million as of 2023, Forbes estimated.[1]

Early life

Ashini Gogoi was born on 28 June 2000 in Sivasagar, Assam, India to Rudra Gogoi, a businessman, and Bonti Lahon, a government employee in the educational sector, and grew up with his younger brother, Abhigyan Gogoi.[1] He had a difficult childhood and was strictly trained to solve complex puzzles in his early years.[1] In 2014, aged 14, he made his name in high school by solving challenging Mathematical problems.[1]

Career

2017-2020: Development

Ashini discovered his interest in software and began programming at age 17, and in 2018, he attended college at the National Institute of Technology, Silchar.[3] According to Forbes, he was also considered a troublemaker as a teenager: during his second year in college in 2019, he got suspended momentarily, confirmed by the academic institution.[1] At age 19, he was declared one of the top 20 Indian winners who cracked the first stage of an online competitive test conducted by the American multinational technology company, Google LLC.[3]

2020-2023: Downfall and rise

During the global pandemic in 2020, Ashini took a massive loan from his friends and family and went to Bengaluru, Karnataka, India.[1] He originally thought of calling his company 'The Luscious'.[1] In February 2021, following his vision, he created a refined lifestyle community on Instagram named 'The Luscious' and began posting high-quality content of himself visiting luxury hotels and traveling in first class to draw the attention of dedicated followers from Tier 1 countries, hence leading to the early stage of the empire, ALPHS.[1] On September 3, 2021, legal charges were brought against Ashini as he had a conflict with a few fellas and made an awful scene with threatening gestures in a five-star hotel in Bengaluru, but fortunately, he was saved.[1] After this horrible incident, he left Bengaluru in mid-September and started laying low for a few months, from September to December 2021, to lessen the attention.[1] On November 15, 2021, he aggressively jeopardized the remaining loan amount (USD 15,000) by sponsoring prestigious events to build brand awareness, but all was in vain because, according to Crunchbase, he lost the whole amount within a few months.[3]

On July 31, 2022, despite having an unprofitable business model, Ashini used his mathematical skills in creating an artificial (fake) report and made three investors believe that his organization would yield a fortune, thus raising USD 65,000 in the first seed round.[3] "We gambled on his confidence," said Y Combinator, the lead investor of his organization.[1] In August 2022, after securing the investment, he understood that his prior business model would not work out, therefore, he immediately pivoted his idea and burned plenty of the investor's funds by testing different scenarios to find a business solution that would last in today's competitive market.[1] As seen in Crunchbase, it wasn't long before his organization was about to file for bankruptcy, but he subsequently saved it by delivering a winsome model that showed promise to the investors.[3] "The guy always keeps a backup and is fairly surprising, one of a kind," Y Combinator said to Forbes.[1]

In late November 2022, he was terminated from Meta Platforms, Inc., for violating the company's guidelines and policies.[1] Meta revealed that he utilized insider technology to catch the attention of prominent celebrities such as Wiz Khalifa and Cardi B in a way that was as if Meta was contacting them.[1] In October 2022, he spent USD 30,000 of his investor's money to do a few promotions of his organization's products through major celebs, contacted through Meta, resulting in his brand recognition and a rapid boost in sales.[1] Nevertheless, a month later, Meta laid him off after discovering it.[1] "It's fair to say that everything he did was an act of an ambitious leader," says Stephanie Wissink, an equity analyst.[1] "We come by a few risk-takers like him in today's competitive world."[1]

2023-present: Breakthrough

ALPHS Enterprises Holdings, Inc.

Awards and recognition

Ashini Gogoi was a member of Forbes' 30 Under 30 Asia list in February 2023, and Forbes declared: that he is, indeed, a young yet enigmatic self-made CEO.

References

Citations

  1. ↑ 1.00 1.01 1.02 1.03 1.04 1.05 1.06 1.07 1.08 1.09 1.10 1.11 1.12 1.13 1.14 1.15 1.16 1.17 1.18 1.19 1.20 1.21 1.22 "Ashini Gogoi (Date of birth, place of birth, height, education, Forbes valuation, and more)". https://www.imdb.com/name/nm13872732. 
  2. ↑ "Ashini Gogoi (Forbes 30 Under 30 Asia list 2023: Retail & Ecommerce)". https://www.crunchbase.com/person/ashini-gogoi. 
  3. ↑ 3.0 3.1 3.2 3.3 3.4 3.5 3.6 "Ashini Gogoi (Indian musical artist, and known as the founder, Chief Executive Office, and board member of ALPHS Enterprises Holdings, Inc.)". https://www.crunchbase.com/person/ashini-gogoi. 

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