7clouds
7clouds is a renowned YouTube channel and record label, recognized globally for its innovative approach to music curation and promotion. With a dedicated community of 22 million subscribers, 7clouds has become a pivotal force in the music industry, celebrated for its curated lyric videos and original content.
History
Founded in 2013 by entrepreneur Zvezdan Zdravic, 7clouds initially served as a platform for sharing Zdravic's passion for music, particularly focusing on electronic dance music (EDM) and hour-long gaming mixes. Over time, the channel evolved, embracing a diverse range of musical genres while maintaining its commitment to delivering melodic treasures that blend elements of EDM and pop. Each video produced by 7clouds aims to evoke joy and resonate with audiences, embodying the essence of profound happiness encapsulated in the Serbian phrase, "To be on the 7th cloud."
Mission
Beyond its role in music curation, 7clouds is driven by a mission to nurture and promote emerging talent. Zdravic dedicates himself to discovering unique sounds that align with the brand's ethos of prioritizing quality over artist magnitude. Whether an aspiring artist or an established name, 7clouds seeks music with soul, aiming to provide a platform for artists to share their creative expressions with the world.
Legacy
Despite encountering challenges along the way, 7clouds has persevered and established itself as a dominant force in the digital music landscape. Zdravic's adept navigation of the ever-evolving YouTube algorithm has ensured maximum engagement with the channel's content, solidifying its position as the largest lyric video channel globally.
The Label
In 2020, 7clouds expanded its horizons with the launch of the 7clouds Record Label. Building upon the foundation of its YouTube curation, the label endeavors to discover and amplify hidden gems within the music industry, providing artists with opportunities for growth and recognition. Zdravic's vision for the label reflects a commitment to leaving a lasting impact on the music industry by delivering original content that resonates with audiences across platforms.
Upcoming goals
As 7clouds looks to the future, its dedication to unearthing and promoting emerging talent remains unwavering. Audiences can anticipate a wealth of high-quality original content, showcasing the diverse roster of artists under the label's banner. Additionally, 7clouds explores the possibility of expanding into the education space, recognizing the demand for courses and coaching related to online entrepreneurship and the music business. Through its journey to becoming the largest lyric video channel globally, 7clouds exemplifies innovation, dedication, and a passion for music. As it continues to evolve and shape the music industry, 7clouds remains committed to its mission of providing a platform for artists to thrive and audiences to discover new musical experiences.
