A coupon is a promotional tool or voucher that provides a discount or rebate on a product or service when redeemed during a purchase. Coupons are widely used by businesses as a part of their marketing strategy to attract customers, increase sales, and build brand loyalty. They can take various forms, including paper or digital vouchers, codes, or printable documents.[1]
History
Coupons have a rich history dating back to the late 19th century when they were first introduced by Coca-Cola to promote their products. The concept gained popularity during the Great Depression as a means to stimulate consumer spending. In the 20th century, coupons evolved with the growth of supermarkets and mass production.
[2] The digital age brought electronic coupons and online platforms, transforming the coupon landscape. Today, coupons remain a powerful marketing tool, adapting to technological advancements and consumer preferences.
- ↑ What are Coupons? - Managing Coupons
- ↑ A Brief History Of The Coupon
