Meridian Donate
Meridian Donate is a platform developed by Meridianbet to engage its customers in corporate social responsibility (CSR) initiatives. Launched as a way to transform customers and their experience, from merely end users of entertainment services to active participants in various CSR projects, the platform facilitates engagement in various global and local causes[1]. Through Meridian Donate, customers have the opportunity to contribute directly to initiatives that align with their values, ranging from environmental efforts to partnerships with organizations such as the Red Cross and UNICEF[2].
Contents
History
Introduced as a part of Meridianbet's broader CSR strategy, Meridian Donate aims to integrate customers into the fabric of the company's social initiatives. In 2023, the platform expanded to include eight new Patreon CSR actions, significantly enhancing its community impact. This expansion allows customers to choose from a diverse range of programs, effectively involving them in the decision-making process and increasing their stake in the outcomes of these initiatives[3].
Expansion and Impact
The growth of the Meridian Donate platform is evident in the increase of CSR activities and their reach. Initially featuring a handful of programs, the platform now offers dozens of different donation options, covering a wide array of policy areas such as culture, healthcare, education, sports, ecology, and children's welfare. This variety ensures that all customers can find causes that resonate with their personal interests and values[4].
Players as Patrons
A key feature of Meridian Donate is its approach to involving customers as patrons in CSR efforts. Through the platform, customers can vote on different campaigns and choose how their donations are allocated. This participatory model not only empowers customers but also democratizes the funding process for CSR activities. The platform supports a range of initiatives, including global afforestation projects and funding for specific crowdfunding campaigns like those for Spinal Muscular Atrophy (SMA).
In its first month, the Meridian Donate platform received several hundred contributions, illustrating a successful integration of digital marketing strategies with CSR in the betting and gaming industry. The innovative approach has not only fostered greater customer engagement but also set a new standard for how companies in the industry can leverage their platforms for social good.
Collaborations and Partnerships
The platform collaborates with approximately 150 NGOs and organizations, expanding its impact and reach across various sectors. Partnerships with major organizations like UNICEF and the Red Cross have been central to the platform's success, enabling it to address urgent and broad-scale needs effectively.
See Also
Open Bet- ↑ https://philanthropynewsdigest.org/news/other-sources/article/?id=14481694&title=Meridianbet-donates-to-the-Foodbank-Lifeline-Foundation
- ↑ https://finance.yahoo.com/news/gmgi-acquisition-meridianbet-receives-high-145400147.html
- ↑ https://ipo-edge.com/strike-gold-with-gmgi-and-meridianbets-global-gaming-powerhouse/
- ↑ https://lovinmalta.com/sponsored/from-runs-to-donations-heres-how-this-company-in-malta-gives-back/
