Scott Woodward

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Scott Woodward
Born Hanover, Pennsylvania

Loyola University New Orleans (MBA) Villanova University (MS)

Saint Leo University (BA)
Occupation Marketing and Branding Executive

Scott Woodward is an American marketing and branding executive.[1][2][3] He is best known for serving in executive positions for Ray-Ban,[4][5] Calvin Klein, Movado Group,[6][5] and Arnell Group.[6][5] He is the founder of SEW BRANDED, a New York-based brand marketing consultancy.[7][8]


Woodward earned a BA degree, Magna cum laude, from Saint Leo University. He completed an MBA degree from Loyola University New Orleans and graduate coursework at Villanova University.[8][9]


Woodward joined Chevron in 1987 as a marketing assistant and became later the director of global image marketing at Ray-Ban.[9] Woodward launched its first retail flagship store as a part of Ray-Ban's Olympic sponsorship.[10][11] His marketing and branding work was featured in the 1997 movie, Men in Black, in which Will Smith and Tommy Lee Jones were seen wearing Ray-Ban as part of their uniform.[12] In 1998, Woodward joined Calvin Klein as vice president of global marketing and public relations for a year, and then became a global chief marketing officer at the Movado Group, where he managed a portfolio of luxury watches, including Tommy Hilfiger, Concord, Coach, and Movado.[5][13]

In July 2002 he launched the Scotte Woodward tee-shirt line sold at Bloomingdales, Saks Fifth Avenue, Fred Segal and Kitson and appeared on Life & Style with Kimora Lee Simmons.[12][13]

Woodward founded SEW Branded in 2006,[14] it was the first to create a Kindness Campaign for Lady Gaga's Born This Way Foundation after its launch at Harvard University with Oprah.[3][14][15] He has worked as creative director with Warren-Tricomi.[3][5][13][16]

In 2015, One Direction] launched its Action 1D campaign, which according to Woodward, was "offensively" identical to the anti-bullying campaign he created for the group that won a Clio Award.[3][17]

In 2021, Woodward joined The New School, Parsons School of Design as Adjunct Professor.[8]


  1. "SwankT’s: Sending a Message" (in en-US). 2002-07-24. 
  2. McMains, Andrew (September 21, 1998). "Movado's Concord Begins Search" (in en-US). 
  3. 3.0 3.1 3.2 3.3 "Meet Scott Woodward: The Man Behind Creative Agency SEW Branded" (in en-US). 2022-01-27. 
  4. "High Hopes for 'Men in Black,' and Ray-Bans: Tie-In Marketers Key to Hot Summer Films" (in en). 1997-04-14. 
  5. 5.0 5.1 5.2 5.3 5.4 "Movado Plays With Time in Concord and ESQ Watch Campaigns" (in en-US). 1999-07-19. 
  6. 6.0 6.1 Elliott, Stuart (1998-10-27). "Movado Group hires an outside agency to reset the luxury face of its Concord watch" (in en-US). The New York Times. ISSN 0362-4331. 
  7. Nagel, Andrea (2006-07-07). "Warren-Tricomi Adds Exec" (in en-US). 
  8. 8.0 8.1 8.2 "Scott Woodward". 
  9. 9.0 9.1 "Scott Woodward’s Journey to Becoming a Creative Force in the Advertising Industry" (in en). AP NEWS. 9 March 2023. 
  10. "The Remaking of Ray-Ban" (in en-US). 1996-07-29. 
  11. Roberts, Chris (1997-03-10). "Bausch & Lomb acquires Killer Loop eyewear" (in en-US). 
  12. 12.0 12.1 "Safe in Shades to Your Eyes, The Right Sunglasses Make All the Difference" (in en). 
  13. 13.0 13.1 13.2 Elliott, Stuart (2013-05-30). "Back-to-School Shopping Campaigns, Already?" (in en-US). The New York Times. ISSN 0362-4331. 
  14. 14.0 14.1 Nagel, Andrea (2006-07-07). "Warren-Tricomi Adds Exec" (in en-US). 
  15. "One Direction marketing campaign a rip-off, says ad guru". 
  16. Nagel, Andrea (2007-01-19). "Warren-Tricomi Eyes Department Stores" (in en-US). 
  17. "One Direction marketing campaign a rip-off, says ad guru". 

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