Meridianbet (ME)

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Meridianbet Ltd
Industry Gambling (Entertainment)
Services Retail and Online Betting and Gaming
Employees 100-500
Parent Meridian Gaming Group

Company overview

Meridianbet Ltd, or Meridian corresponds to a corporate trademark referring to the limited liability company Meridianbet, retail and online betting and gaming operator founded in 2002 with headquarters in Podgorica, Montenegro. This legal entity is also the part of Meridian Gaming group, active in 30+ jurisdictions worldwide as a well-established sports betting and gaming operator.

The Company employs over 170 people and as of 2020 has 70 active retail shops throughout Montenegro.

The entity is established and functioning pursuant to the applicable law of Montenegro and is licensed by country’s Games of Chance Administration.

Products and services offered

Be it through the website or retail shops, Meridianbet Ltd. offers a variety of gambling and betting services such as standard and live sports betting, online casino, mobile and desktop slot games as well as virtual betting rendered in a desktop, Android, iOS or mobile platform to customers.

The company’s primary group of services is focused on betting odds to cover all most significant team and individual sports such as football, basketball, tennis, volleyball, etc, live betting included. At the Montenegrin market, Meridianbet renders the following services:

  • retail and online sports betting (including the empty bet or free bet option, whereby the customer proposes the bet and receiving the odds from the bookmaker in turn). Pre-match and live betting are available and are covered with variety of bonuses, both deposit and non-deposit bonuses for sports betting [1]. All matches are covered with data feeds and live odds, resulting, scouting, customer service, meaning the in-house processes cover a complete life cycle of a sport bet.
  • esport betting including betting on most popular tournaments in games such as PES, FIFA 2020, DOTA, CS:GO etc.
  • online casino (600+ games available for both desktop and mobile) with 50 free spins for each newly - registered players [2]
  • virtual betting – betting on number draws such as Keno, Lucky 5, Lucky 6, horse and dog racing (SIS [3], Greyhounds).

At Montenegrin market, the online casino services are rendered both in-house made and with the help of software solutions from leading global online casino suppliers, such as MicroGaming, Habanero, PlayTech, Playson, Expanse, Pragmatic and Fazi. Meridianbet offers both standard online casino and live dealer option.

The Company has developed a broad variety of payment methods, such as in-house Meridian Pay [4], as well as MPOS terminals, J&A terminals, regular bank transfers, payment cards (VISA, Maestro, Master Card) etc.

Social networks

The Company social network profiles have significant traffic – Instagram has 8.511 followers, whereas the Twitter profile has 310 followes.

Meridian sport

In addition to operating B2B and B2C betting and gaming services, the Company runs a sports news portal named Meridian sport, with daily sports news updates corresponding to all relevant team and individual sports. The website is divided into following news sections: latest news, football, basketball, tennis, sports betting, columns, specials and other.

Meridianbet business model

The majority of business is direct B2C, rendered to customers (players) via betshops and In addition, the company also develops an indirect B2B (franchise model), where the group licences the use of proprietary sports betting software, technology and know-how to local partners operating under the Meridianbet brand.

Market approach has 18 years of experience in the betting and gaming sector, both in Montenegro and in the Southeast Europe market (through related parties). With highly trained staff and a developed AML and responsible gambling doctrine, the Company also has the ability to adapt to new gambling market regulatory developments, especially in the area of online gambling and betting and high frequency of regulatory changes at Montenegrin market.

The company's market comparative advantages are also the core elements of business development strategy – they are based on offering the largest range of sports events on the market and the richest offer in live betting. In addition, the Company has one of the most favourable and the biggest number of bookmaking odds.

The Company also has a network of retail outlets that are equipped to fully meet customer needs, with all precautionary and social responsibility measures to ensure the safety of players and the integrity of the game in Montenegro.

Corporate social responsibility policy has developed a responsible gambling policy [5] , based on the following core principles to secure the players and especially those belonging to vulnerable social groups:

  • Security of the game (data and sports events integrity)
  • Protection against gaming addiction (self-exclusion mechanisms)
  • Protection of minors (total ban of premises/website entry to minors)

Applied gender equality: More than a half of all workforce are women, thus placing the Company among the very small number of industry players worldwide to have implemented such approach. All Meridianbet empployees are constantly traned and equipped to face the most up-to-date technology and regulatory changes in the industry and the business in general.


During the COVID-19 pandemic starting from March 2020, has supported its host community in Montenegro by providing financial, technical and logistical support to residents in small and remote areas, hospitals, medical workers, food banks and day-care centres, Red Cross units. The company assisted by offering financial donations and supported the procurement of medical equipment to the cities of Podgorica – technical donation of EKG device to Clinical Centre of Montenegro [6] , Niksic, Berane [7] , Budva, Herceg Novi [8] .

Montenegro gambling market: overall conditions

According to the Games of Chance Administration, sports betting is the most popular form of gambling, followed by slot machines and casinos. Montenegro has a relatively high number of betting shops per population. Currently, there were 16 licensed betting operators. The Montenegrin market has suffered from a number of unlicensed online gambling operators, predominantly operating in form of unlicenced and illegal betting terminals placed in catering facilities where minors are gathering.

Gambling in Montenegro is regulated by the Law on Games of Chance 2007, 2013 and 2017 as well as subordinate legislation in the form of “rulebooks” on the technical requirements for betting, casinos, slot machines and table games.

Games of chance are divided into 3 groups: a) lottery games of chance; b) games of chance via internet and c) special games of chance.


  1. registruj-se-i-uzmi-10-bonusa-i-50-besplatnih-spinova"., Retrieved August 4, 2021
  2. 50-besplatnih-spinova-za-srecan-pocetak"., Retrieved August 4, 2021
  3. sis-enters-balkans-with-meridianbet-partnership"., Retrieved August 4, 2021
  4. MERIDIAN-PAY-Samo-u-Meridianu.html"., Retrieved August 4, 2021
  5. drustvena-odgovornost"., Retrieved August 4, 2021
  6. Meridian-donirao-EKG-aparat-Klinickom-centru-Crne-Gore.html"., Retrieved August 4, 2021
  7. Meridian-nastavio-humanitarnu-akciju-donacija-za-hercegnovski-Crveni-krst.html"., Retrieved August 4, 2021
  8. Meridian-nastavio-humanitarnu-akciju-donacija-za-hercegnovski-Crveni-krst.html"., Retrieved August 4, 2021