Meridian Tech d.o.o.
Meridian Tech d.o.o, meridianbet.rs or Meridian corresponds to a trademark referring to the limited liability company Meridian Tech Ltd, retail and online betting and gaming operator founded in 2001 with headquarters in Belgrade, Serbia. This legal entity is also the part of Meridian Gaming group, active in 30+ jurisdictions worldwide as a well-established sports betting and gaming operator. The Serbian – based Company employs over 1000 people.
The entity is established pursuant to the applicable law of the Republic of Serbia and is licensed by country’s Games of Chance Administration  (licenced for retail sports betting, online sports betting, prize games and operating gaming machines). 
Meridian Tech Ltd. offers standard and live sports betting, online casino, mobile and desktop slot games as well as virtual betting rendered in a desktop, Android, iOS or mobile platform to customers.
The company’s betting odds cover all most significant team and individual sports such as football, basketball, tennis, volleyball, etc, live betting included. At the Serbian betting and gaming market, Meridian Tech Ltd renders the following services: • retail and online sports betting (including the empty bet or free bet, where a player can propose a bet and receive the odds from the bookmaker in turn). Pre-match and live betting are available and are covered with variety of bonuses, both deposit and non-deposit bonuses for sports betting.  All matches are covered with data feeds and live odds, resulting, scouting, customer service, meaning the in-house processes cover a complete life cycle of a sport bet. Early cash out option, also know as Turbo cash, is available.
• esport betting including betting on most popular tournaments in games such as PES, FIFA 2020, DOTA, CS:GO etc. 
• online casino (1000+ games available for both desktop and mobile) with 60 free spins for each newly - registered players. 
Online casino services are rendered both in-house made and with the help of software solutions from leading global online casino suppliers, such as MicroGaming, Habanero, PlayTech, Playson, Expanse, Pragmatic, Oryx, Gamomat, Kalamba, Quickspin, Tom Horn, Pg Soft, Evolution, Leap, BetGames.tv, GameArt and Fazi. Meridianbet offers both standard online casino and live dealer option. The Company has developed a broad variety of payment methods, such as in-house Meridian Pay , as well as Skrill, iPay, mCash, regular bank transfers, payment cards (VISA, Maestro, Master Card) etc.
The Company social network profiles have significant traffic – Instagram has over 18100 followers, more than 48.300 users follow Meridianbet.rs Facebook profile whereas the Twitter profile has more than 2300 followers.
Meridianbet sport Srbija
In addition to operating B2B and B2C betting and gaming services, the Company runs a sports news portal named Meridianbet sport Srbija, with daily sports news updates corresponding to all relevant team and individual sports. The website is divided into following news sections: latest news, football, basketball, tennis, sports betting, columns, specials and other. Website content is updated daily with more than 80 fresh news and articles being published.
Meridianbet business model
The majority of Meridianbet.rs business is direct B2C, rendered to customers (players) via betshops and meridianbet.rs. In addition, the company also develops an indirect B2B (franchise model), where the group licences the use of proprietary sports betting software, technology and know-how to local partners operating under the Meridianbet brand.
Merdianbet.rs has almost 20 years of experience in the betting and gaming sector, both in Serbia and in the Southeast Europe market (through related parties). With highly trained staff and a developed AML and responsible gambling doctrine, the Company also has the ability to adapt to new gambling market regulatory developments, especially in the area of online gambling and betting and high frequency of regulatory changes at constantly evolving Serbian market. The company's market comparative advantages are also the core elements of business development strategy – they are based on offering the largest range of sports events on the market and the richest offer in live betting. In addition, the Company has one of the most favourable and the biggest number of bookmaking odds. The Company also has a network of retail outlets that are equipped to fully meet customer needs, with all precautionary and social responsibility measures to ensure the safety of players and the integrity of the game in Serbia.
Meridianbet.rs has developed a responsible gambling policy, based on the following core principles to secure the players and especially those belonging to vulnerable social groups: • Security of the game (data and sports events integrity) • Protection against gaming addiction (self-exclusion mechanisms) • Protection of minors (total ban of premises/website entry to minors)
Applied gender equality: More than a half of all Meridian Tech d.o.o. workforce are women, thus placing the Company among the very small number of industry players worldwide to have implemented such approach. All Meridianbet employees are constantly trained and equipped to face the most up-to-date technology and regulatory changes in the industry and the business in general.
During the COVID-19 pandemic starting from March 2020, Meridian Tech d.o.o. supported its host community in Serbia by providing financial, technical and logistical support to residents in small and remote areas, hospitals, medical workers, food banks and day-care centres, Red Cross units throughout Serbia.
In the Republic of Serbia, under the circumstances of Covid-19 pandemics, Meridian Tech has so far supported the following medical institutions: Clinic for Infectious Diseases, Medial centre "Dr Milorad Mika Pavlović" in Indjija, Institute for Mother and Child Healthcare, Clinical Hospital Centre “Dragisa Misovic”, Nis Hospital, BELhospice and other health and social care institutions.
Due to the fight against the pandemic, the Company has not forgotten the youngest citizens fighting other dangerous diseases. Thus, the company Meridian recently organized a humanitarian tournament in three-point shooting, with the participation of best domestic basketball players. Thanks to them, 2 million dinars were collected for the urgent treatment of Sofija Markuljević abroad, a girl who suffers from a rare and dangerous disease - spinal muscular atrophy type I. 
Serbian gambling market: market and regulatory overview
According to the Games of Chance Administration, sports betting is the most popular form of gambling, followed by slot machines.
In the Republic of Serbia, gambling activities are regulated by the Law on Games of Chance 2020 and other subordinate legislation setting out the full regulatory regime relating to betting and gaming.
The law distinguishes three forms of gambling as follows:
- Classic games of chance - all forms of lottery, sports betting and games like bingo
- Special games of chance – sports betting, slot machines and casino – type games
- Prize games in goods and services
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