Jaipur Rugs is one of India's largest manufacturers of hand knotted rugs. Headquartered in Jaipur, India, the company's operations span across 20+ branches, 6 states and 600 villages in India with distribution to over 40 countries with its independent base of over 40,000 artisans. The company also has a large distribution base in Atlanta, United States.
In 1978, Mr. N K Chaudhary, Chairman of Jaipur Rugs, initiated his carpet business operations with just two looms and 9 artisans. Over time he moved to Gujarat and the business operations were expanded primarily in tribal regions. Chaudhary moved to Jaipur in 1999, to launch his independent firm called Jaipur Carpets. Jaipur Carpets was changed to Jaipur Rugs Company Pvt Ltd in 2006. Today, it has converted into a network of 40,000 artisans, spread across 600 villages of India.
Jaipur Rugs Foundation
Jaipur Rugs Foundation is the service arm of Jaipur Rugs Group. It was registered in 2004 under the Rajasthan Public Trust Act with the aim of integrating rural people into its value chain by training them to become home-based artisans and giving them a market for their products.
1. C. K. Prahalad included a case study of Jaipur Rugs in his book The Fortune at the Bottom of the Pyramid citing it as an example of a social business which helps in tackling world poverty. The Jaipur Rugs Case Study is acclaimed to be the best success story at the Bottom of the Pyramid. Another pillar of the unique business model of Jaipur Rugs is its complex and robust supply chain which has been acclaimed by Harvard and is being further studied to implement in other similar businesses.
- "Churu's Marwari, Nand Kishore Chaudhary's Jaipur Rugs a matter of discourse at Harvard". economictimes.indiatimes.com. 2012-01-26. http://articles.economictimes.indiatimes.com/2012-01-26/news/30666627_1_supply-chain-case-study-tribals. Retrieved 2012-02-24.