Graphic design

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Due to its interdisciplinary nature, graphic design can be performed in different areas of application: branding, technical and artistic drawing, signage, photography, image and video editing, 3D modeling, animation, programming, among other fields.[1]

Graphic design is a profession[2] and an applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives.[3] Graphic design is an interdisciplinary branch of design[1] and a branch of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually.

The role of the graphic designer in the communication process is that of encoder or interpreter of the message. They work on the interpretation, ordering, and presentation of visual messages. Usually, graphic design uses the aesthetics of typography and the compositional arrangement of the text, ornamentation, and imagery to convey ideas, feelings, and attitudes beyond what language alone expreses. The design work can be based on a customer’s demand, a demand that ends up being established linguistically, either orally or in writing, that is, that graphic design transforms a linguistic message into a graphic manifestation.[4]

Graphic design has, as a field of application, different areas of knowledge focused on any visual communication system. For example, it can be applied in advertising strategies, or it can also be applied in the aviation world[5] or space exploration.[6]
  1. 1.0 1.1 Vise, Kristen. "An Interdisciplinary Approach to Graphic Design". College of Liberal Arts. 
  2. Quintela, Pedro. "From the shadow to the centre: Tensions, contradictions and ambitions in building graphic design as a profession". University of Coimbra. 
  3. "Professional Graphics Design". Scholar IT Institute. 
  4. Wong, Wucius (1995). Principles of Form and Design. 
  5. Eveleth, Rose (25 July 2014). "How Graphic Design Can Make Flying Just a Little Bit Safer". Nautilus. 
  6. Junkunc, Ashley (22 October 2019). "NASA needs more than just rocket scientists". University of Dayton.