Enlighten (toy)

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Enlighten logo
Type Construction set
Company Zhongyue Industry Co
Country China
Availability 1963–present

Enlighten is a toy company in China who makes a is a popular line of construction toys manufactured by the Lego Group. The company's colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts. Enlighten bricks can be assembled and connected in many ways, to construct such objects as vehicles, buildings, and even robots. Anything constructed can then be taken apart again, and the pieces used to make other objects.

Rivalry with Lego

In 2003, a large shipment of Enighten products marketed was seized by Finland customs authorities. The packaging of the Enlighten products was similar to official Lego packaging. Their Chinese manufacturer failed to appear in court, and thus Lego won a default action ordering the destruction of the shipment. Lego Group footed the bill for the disposal of the 54,000 sets, citing a desire to avoid brand confusion and protect consumers from potentially inferior products.[1]




External links