Deleted:Farmdrop

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Farmdrop
Area served London, England
Key people Ben Pugh, founder
Products Foods
Services Online grocer – food ordering and delivery
Employees 20
Website farmdrop.com

Farmdrop is an online food delivery company that distributes foods to consumers that is sourced from local farmers and fishermen.[1] The company provides farm-to-table foods and fresh fish for consumers in the London, Bristol and Bath areas.[2][3] It was founded by Ben Pugh in 2012 and is based in London, England.[4] In December 2015, the company had 20 employees, and in April 2016 worked with around 80 food producers. Farmdrop has a mobile app that consumers use to interface with the company.[5]

History

The earliest work in forming Farmdrop began with Pugh meeting with local farmers at their farms to acquire prospective producers to work with the company.[6] Farmers and fishermen receive a higher percentage of the retail price using Farmdrop because no middlemen are involved in the supply chain.[note 1][6][8][1] Foods purveyed include meats, vegetables, breads, eggs, milk and various organic foods, which are ordered online and delivered using electric vans.[6][9][10] In March 2017, the company had around 30,000 active users.[5]

The company was formally founded by Pugh in 2012 using around £750,000 of funds raised via crowd-funding.[6] In 2016 the company received £3 million in funding from Niklas Zennström's investment vehicle Atomico, which was followed by another funding round of £7 million April 2017.[11][12]

Education campaign

In September 2016, Farmdrop began providing its "Farmology" education campaign, which provides information to consumers about the origins of foods.[4] Farmology corresponded with the start of the school year in England.[4]

See also

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Notes

References

  1. ↑ 1.0 1.1 Carolan, M.S. (2017). No One Eats Alone: Food as a Social Enterprise. Island Press. pp. 128-132. ISBN 978-1-61091-804-6. http://books.google.com/books?id=9ScgDgAAQBAJ&pg=PA128. Retrieved October 26, 2017. 
  2. ↑ "This man has created an app that could be the beginning of the end for supermarkets" (in en-GB). The Independent. 2017-03-03. https://www.independent.co.uk/Business/indyventure/farmdrop-app-supermarket-shoppers-groceries-food-drink-buy-customers-online-a7609686.html. 
  3. ↑ Prideaux, Sophie (2017-09-04). "You can now buy food directly from Bristol farmers and get it the same day". bristolpost. http://www.bristolpost.co.uk/whats-on/whats-on-news/you-can-now-buy-food-419973. 
  4. ↑ 4.0 4.1 4.2 "Farmdrop to host ‘Farmology’ educational push on food origins". 13 September 2016. http://www.thegrocer.co.uk/channels/farmdrop-to-host-farmology-educational-push-on-food-origins/541894.article. Retrieved 31 October 2016. 
  5. ↑ 5.0 5.1 Rodionova, Zlata (March 3, 2017). "Farmdrop: This app could stop shoppers going to supermarkets for groceries". http://www.independent.co.uk/Business/indyventure/farmdrop-app-supermarket-shoppers-groceries-food-drink-buy-customers-online-a7609686.html. 
  6. ↑ 6.0 6.1 6.2 6.3 Brouwer, Lotte (19 October 2015). "A man on a mission: How Farmdrop is fixing the food chain". https://www.countryandtownhouse.co.uk/food-and-drink/a-man-on-a-mission-how-farmdrop-is-fixing-the-food-chain/. Retrieved 31 October 2016. 
  7. ↑ Burns, Michael (5 April 2016). "News". http://www.digitalartsonline.co.uk/news/graphic-design/jean-jullien-supermundane-famrdrop-badges/. Retrieved 31 October 2016. 
  8. ↑ Leal, Natalie; Zee, Bibi van der (20 August 2014). "Off the shelf: are people finally turning away from supermarkets?". https://www.theguardian.com/lifeandstyle/2014/aug/20/off-the-shelf-are-people-finally-turning-away-from-supermarkets. Retrieved 31 October 2016. 
  9. ↑ Cohen, Claire (27 March 2014). "Word of mouth: FarmDrop, bringing local food to the masses". http://www.telegraph.co.uk/foodanddrink/10723895/Word-of-mouth-FarmDrop-bringing-local-food-to-the-masses.html. Retrieved 31 October 2016. 
  10. ↑ Scott, Sue (17 April 2016). "Online farm produce company enjoys rapid growth". http://www.fwi.co.uk/business/online-farm-produce-company-enjoys-rapid-growth.htm. Retrieved 31 October 2016. 
  11. ↑ "Skype's billionaire cofounder funded a startup that delivers fresh local produce" (in en). Business Insider. http://uk.businessinsider.com/farmdrop-has-raised-7million-from-niklas-zennstrom-atomico-2017-4. 
  12. ↑ "Farmdrop Secures £7 Million During Series A Funding Round Led By Atomico". 2017-04-26. https://www.crowdfundinsider.com/2017/04/99270-farmdrop-secures-7-million-series-funding-round-led-atomico/. 

External links


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