Difference between revisions of "Takara-Tomy"

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Latest revision as of 07:17, 14 February 2020

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Takara-Tomy is a Japanese toy company that, along with the American company Hasbro, produces the Transformers toy line.

They also produced toy lines for Microman and Steel Jeeg.

History

Takara Co., Ltd. (株式会社タカラ) was a Japanese toy company founded in 1955. The Takara motto was 遊びは文化」("playing is culture").

Tomy (founded in 1924 as Tomiyama, changing the name to Tomy in 1963)

In March 2006, the two companies merged to form Takara-Tomy. The company made a pragmatic decision regarding which name to use after the merger, deciding to use "Tomy" in international subsidiaries and "Takara-Tomy" in Japan. They came to this decision because Tomy had built considerable brand recognition internationally, with the majority of Takara's international hit products (Transformers, Beyblade, B-Daman etc.) having been sold and branded by other toy companies such as Hasbro. They also considered the financial cost of changing the name to be too much

External Links