Suganthan Mohanadasan is a Norwegian entrepreneur, digital marketer, Technical SEO consultant and keynote speaker. Suganthan is the founder of Basic Gravity AS, a digital marketing firm, and Co-founder of Snippet Digital, an SEO consultancy based in the united kingdom.
Mohanadasan has gained popularity for co-creating Keyword Insights. A SaaS tool that uses machine learning to cluster keywords at scale. He specializes in search engine optimization (SEO), digital marketing strategy and consulting.
Mohanadasan is listed in the 202 SEO experts to follow list published by the Search engine journal. He is also a contributing writer for Search Engine Land, Ahrefs, Rank ranger, Semrush, Mangools, Moz, Sitebulb, OnCrawl, G2, Contentking, Rank Math, Ryte Magazine, and other media outlets. Mohanadasan has been featured in The Financial Times, Irish times, Arstechnica, Kinsta, and many leading publications.
Early life and education
In 2004, Mohanadasan enrolled in the London Metropolitan University, pursuing a Bachelor's degree in Information Technology. Soon after graduating, Mohanadasan earned a Master's degree in Multimedia Studies from the same university. In 2016, he attended the University of Stavanger (UiS) to do a Norwegian course in Norwegian Language and Literature for foreigners with higher education.
Mohanadasan started his career in 2010 as a digital marketing consultant at Encore Capital LLP. He was responsible for handling the company's investment portfolio businesses and their digital marketing needs across all channels. He worked in many verticals such as Health and fitness, Food, Recruitment, Fashion, Finance, Fashion modelling, and Retail.
In 2015, Mohanadasan joined Sandviks AS as a Digital Marketing Consultant, where he worked for almost two years on Nordic eCommerce digital marketing campaigns. During his tenure at this firm, Mohanadasan worked for several prolific clients, including Babykort, Navnemerket, Goboken, Babyverden, and Bluum.
In 2017, Mohanadasan started working at Dekode as an SEO Consultant. He is responsible for overlooking the SEO and Analytics for the company. Since his joining, Mohanadasan has worked with numerous clients, including, The National Library of Norway, Høyre (Conservative Party of Norway), KRF (Norwegian Christian Democratic Party), Gjensdige, Hellvik hus, Finansforbundet, Visma, Hardanger bestikk, Rørkjøp, Nord Norge, Pickatale, Cappelen Damm, Gjensdige, Advokatenhjelperdeg, and hundreds of leading companies, political parties and government agencies in Norway.
In 2018, Mohanadasan commenced his entrepreneurial journey by establishing Basic Gravity AS, a full-service digital marketing consultancy known for its vast range of services such as Search Engine Optimization (SEO) and Paid Advertising (PPC), Web Analytics and Conversion Optimisation.
In 2020 Mohanadasan co-founded Snippet Digital with Andy Chadwick. Snippet Digital is an exclusive SEO consultancy providing advanced SEO and digital strategies. A year later, Mohanadasan co-created Keyword Insights. It is a SaaS tool that leverages machine learning to group keywords and establishes search intent at scale. He also co-created Keyword Decipher, an innovative keyword research platform.
Mohanadasan has also contributed articles to multiple media outlets throughout his career and participated in numerous podcasts and interviews. As of 2021, Mohanadasan is working as a part-time freelancer and running Snippet Digital and SaaS tools.
Suganthan Mohanadasan currently lives in Stavanger, Norway. He has two children and enjoys his free time driving electric cars, fishing and spending time with his family.
In the media