Squirrly

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Squirrly
URL Squirrly.co
Alexa rank Increase 24,297 (United States, February 2020)[1]
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Registration Optional
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Current status Online

Squirrly is a software as a service (SaaS) company based in London that sells multiple online visibility and marketing analytics software programs. "Squirrly" is a Trademark [2] of Squirrly Limited which is the official name of the company.[3][4][5][6][7] It was founded by Florin Muresan and Calin Vingan in 2012, after they received a round of angel investment.[8][9][10] Back then, TechCrunch mentioned it as "Squirrly is the game that gets your products and skills noticed online on over-drive.".[11] They combined a WordPress plug-in with a SaaS, which allowed Squirrly to provide website traffic information, keywords, Website audit, Search engine results page positioning info, intelligence data, Content audit, Backlink analysis, and a few more as a SEO tool.[12][13][14][15][16][17][18][19][20][21]

History

Florin Muresan and Calin Vingan started off with the SEO software and wanted to build a tool that other companies and professionals could feel very comfortable using. This lead them completely open up to their customer base. Customer service became one of the most important goals.[citation needed]

To understand the needs of the market even better, the founders of Squirrly became involved (mentoring, teaching SEO, sponsoring) in many business events in London and Cluj,[22][23][24] which helped the tool increase in popularity and a community of influencers grew as a result. However, the real market of the tool is the United States, as can be seen on the Alexa charts, where it shows that it is more popular in the US, than it is in other countries.

After the company grew in popularity,[25] it began developing and selling multiple software products, as well as content marketing classes taught online.[26][27][28] Squirrly SEO moved on from being available only on WordPress to being available on Shopify as well,[29] though the company seems to treat them as two different products. The WordPress version keeps getting reviews on different platforms.[30][31][32][33][34][35]

Starbox was the second product developed by Squirrly, and it started out as a free plug-in.[36][37] It was easier to install and use, so it became popular with WordPress users, as per the reviews received.[38]

On 18 February 2015, Squirrly released the PRO version of their Starbox plug-in, a tool meant for authors and bloggers.[39]

In April 2019, Squirrly launched Squirrly Social,[40] as a different SaaS, useful for social media marketing. It has gained more popularity after being listed by SaaSworthy on their marketplace.[41] Then on Capterra and a few others [42][43][44]

Squirrly also sells: Squirrly Digital (a collection of software), Squirrly SPY,[45] ContentLook. It has three other projects: Website Analysis Plugin, Learning Solutions and Content Marketing Game: Age of Startups.[46]

The concept of Focus Pages and the feature they created for this, helped Squirrly stay relevant in 2019 and now in 2020.[47][48][49]

Nowadays Squirrly is recognized for developing and publishing multiple software programs for small business. This helped the company grow its customer base to 6,455 business customers, as per the latest reported number.[50]

By February 2020, the company's plugin Starbox was downloaded 284,500 times, while Squirrly SEO (the flag-ship plugin) was downloaded 3,011,843 times.

See also

References

  1. ↑ "squirrly.co Site Info". Alexa Internet. https://www.alexa.com/siteinfo/squirrly.co. Retrieved February 15, 2020. 
  2. ↑ "SQUIRRLY Trademark of Squirrly Limited". Justia Trademarks. https://trademarks.justia.com/874/47/squirrly-87447079.html. Retrieved 2020-02-15. 
  3. ↑ "SQUIRRLY LIMITED Overview". Companies House. https://beta.companieshouse.gov.uk/company/08198658. Retrieved 2020-02-15. 
  4. ↑ "Squirrly Limited London". Google Search Engine. https://www.google.com/search?q=squirrly+limited+london&oq=squirrly+limited+london&aqs=chrome..69i57j69i64l2.5310j0j4&sourceid=chrome&ie=UTF-8#lpc=lpc. Retrieved 2020-02-15. 
  5. ↑ "Squirrly Limited Trademarks". Trademarkia. https://www.trademarkia.com/company-squirrly-limited-4711118-page-1-2. Retrieved 2020-02-15. 
  6. ↑ "Startup Weekend Cluj". TechStars. http://communities.techstars.com/romania/cluj/startup-weekend/10545. Retrieved 2020-02-15. 
  7. ↑ "Bloomberg Company Profile". Bloomberg. https://www.bloomberg.com/profile/company/0884601D:LN. Retrieved 2020-02-15. 
  8. ↑ "Seed fur Suitepad". GruenderSzene. https://www.gruenderszene.de/news/suitepad-rocket-mebelrama-squirrly. Retrieved 2020-02-15. 
  9. ↑ "Squirrly". Wall-Street.ro. https://www.wall-street.ro/articol/New-Media/155585/squirrly-doi-tineri-cluj-vor-sa-ia-cu-asalt-universul-wordpress.html#gref. Retrieved 2020-02-15. 
  10. ↑ "Investor Details and Founders". Companies House. https://beta.companieshouse.gov.uk/company/08198658/officers. Retrieved 2020-02-15. 
  11. ↑ "How to Web Festival For CEE Startups". TechCrunch. https://techcrunch.com/2012/11/08/incrediblue-an-airbnb-for-boats-wins-at-howtowebs-festival-for-cee-startups/. Retrieved 2020-02-15. 
  12. ↑ "10 Awesome WordPress SEO Plugins". Search Engine Journal. https://www.searchenginejournal.com/wordpress-seo-plugins/253913/#close. Retrieved 2020-02-15. 
  13. ↑ "Supercharge Your SEO With These 13 Plugins". Search Engine Journal. https://www.searchenginejournal.com/supercharge-seo-13-search-centric-wordpress-plugins/132375/. Retrieved 2020-02-15. 
  14. ↑ "Improve Content Marketing". Search Engine Watch. https://www.searchenginewatch.com/2015/08/05/7-seo-tools-to-improve-content-marketing/. Retrieved 2020-02-15. 
  15. ↑ "SEO 101". Search Engine Watch. https://www.searchenginewatch.com/2016/05/11/seo-101-eight-simple-ways-to-optimise-your-blog-posts-for-search/. Retrieved 2020-02-15. 
  16. ↑ "Writing Tips for SEO". Search Engine Watch. https://www.searchenginewatch.com/2016/10/03/15-writing-tips-to-rank-higher-on-social-and-search-results/. Retrieved 2020-02-15. 
  17. ↑ "The Content Amplification Issue". Content Marketing Institute. https://contentmarketinginstitute.com/wp-content/uploads/2016/12/CCO_2015_10OCT.pdf. Retrieved 2020-02-15. 
  18. ↑ "10 Time Saving Blogging Tools". Neil Patel. https://neilpatel.com/blog/10-time-saving-blogging-tools-you-need-to-use/. Retrieved 2020-02-15. 
  19. ↑ "Extensions SEO pour WordPress". Kinsta. https://kinsta.com/fr/blog/meilleures-extensions-seo-wordpress/. Retrieved 2020-02-15. 
  20. ↑ "Best WordPress SEO Plugins 2020". HubSpot. https://blog.hubspot.com/website/best-wordpress-seo-plugins. Retrieved 2020-02-15. 
  21. ↑ "Early Stage Startup Ruffles Competitors Feathers". So Co It. https://www.so-co-it.com/post/252409/early-stage-startup-squirrly-ruffles-competitors-feathers-as-it-makes-a-bold-entrance-into-wordpress-seo-market.html. Retrieved 2020-02-14. 
  22. ↑ "How to Web Startup Spotlight". Forbes. https://www.forbes.ro/smart-hand-castiga-how-to-web-startup-spotlight_0_9139-9724. Retrieved 2020-02-14. 
  23. ↑ "Hackathon Techsylvania". Antena 3. https://www.antena3.ro/high-tech/o-aplicatie-de-resuscitare-pentru-dispozitive-la-purtator-castigatoarea-editiei-a-doua-a-hackathon-298646.html. Retrieved 2020-02-14. 
  24. ↑ "News About TechSylvania". Business Review EU. https://business-review.eu/bucharest-going-out/events/an-overseas-romanian-startup-the-main-supporter-of-techsylvania-2015-81621. Retrieved 2020-02-14. 
  25. ↑ "Squirrly". Owler. https://www.owler.com/company/squirrly. Retrieved 2020-02-14. 
  26. ↑ "Content Marketing Academy". Udemy. https://www.udemy.com/course/content-marketing-squirrly-academy/. Retrieved 2020-02-14. 
  27. ↑ "Digital Marketing Superstars". Product Hunt. https://www.producthunt.com/posts/digital-marketing-superstars. Retrieved 2020-02-14. 
  28. ↑ "SEO for Humans Course". Product Hunt. https://www.producthunt.com/upcoming/seo-for-humans-course-by-squirrly. Retrieved 2020-02-14. 
  29. ↑ "SEO App by Squirrly". Shopify. https://apps.shopify.com/squirrly-seo-keyword-research-product-page-optimization-site-audit-keywords-manager. Retrieved 2020-02-14. 
  30. ↑ "Trust Radius Squirrly SEO Plugin Review". Trust Radius. https://www.trustradius.com/products/squirrly-seo-plugin/reviews. Retrieved 2020-02-14. 
  31. ↑ "Capterra Squirrly SEO Reviews". Capterra by Gartner. https://www.capterra.com/p/186713/Squirrly-SEO/reviews/. Retrieved 2020-02-14. 
  32. ↑ "G2 - Squirrly SEO Reviews". G2. https://www.g2.com/products/squirrly/reviews. Retrieved 2020-02-14. 
  33. ↑ "Software Findr: Squirrly SEO Reviews". SoftwareFindr. https://www.softwarefindr.com/reviews/seo-by-squirrly/. Retrieved 2020-02-14. 
  34. ↑ "Fit Small Business Squirrly SEO Reviews". FitSmallBusiness. https://reviews.fitsmallbusiness.com/squirrly-seo/. Retrieved 2020-02-14. 
  35. ↑ "Sitejabber Reviews". Sitejabber. https://www.sitejabber.com/reviews/squirrly.co. Retrieved 2020-02-14. 
  36. ↑ "Launching for the First Time Case Study". Growth Hackers. https://growthhackers.com/slides/launching-for-the-first-time-on-product-hunt-case-study?r=latest. Retrieved 2020-02-14. 
  37. ↑ "Product Hunt Release Event for Starbox by Squirrly". Product Hunt. https://www.producthunt.com/posts/starbox-plugin. Retrieved 2020-02-14. 
  38. ↑ "Reviews on WordPress for Starbox by Squirrly". WordPress org. https://wordpress.org/support/plugin/starbox/reviews/. Retrieved 2020-02-14. 
  39. ↑ "Starbox releases pro version". So Co It. https://www.so-co-it.com/post/372257/starbox-releases-the-pro-version-of-the-author-box-for-humans.html. Retrieved 2020-02-14. 
  40. ↑ "Squirrly Social Launch Day". Product Hunt. https://www.producthunt.com/posts/social-squirrly. Retrieved 2020-02-14. 
  41. ↑ "Squirrly Social on SaaSworthy". SaaSworthy. https://www.saasworthy.com/product/squirrly-social. Retrieved 2020-02-14. 
  42. ↑ "Capterra: Squirrly Social". Capterra. https://www.capterra.co.uk/software/193857/squirrly-social. Retrieved 2020-02-14. 
  43. ↑ "Alternative To: Squirrly Social". AlternativeTo. https://alternativeto.net/software/social-squirrly/. Retrieved 2020-02-14. 
  44. ↑ "ChiefContent: Squirrly Social". ChiefContent. https://chiefcontent.com/the-best-social-media-sharing-tools-for-wordpress/. Retrieved 2020-02-14. 
  45. ↑ "Squirrly Spy on Product Hunt". Product Hunt. https://www.producthunt.com/posts/squirrly-spy. Retrieved 2020-02-14. 
  46. ↑ "The Age of Startups". Google Chrome Store. https://chrome.google.com/webstore/detail/the-age-of-startups/dcgcalhllemnbgngcgjfkmnfallmeang. Retrieved 2020-02-14. 
  47. ↑ "Focus Pages by Squirrly". Chief Content. https://chiefcontent.com/s1-e1-focus-pages-by-squirrly-choose-one-ranking-drawback-at-a-time/. Retrieved 2020-02-14. 
  48. ↑ "Focus Pages". Product Hunt. https://www.producthunt.com/posts/squirrly-seo-focus-pages. Retrieved 2020-02-14. 
  49. ↑ "Focus Pages Mentioned by QuickSprout". QuickSprout. https://www.quicksprout.com/best-seo-plugins-for-wordpress/. Retrieved 2020-02-14. 
  50. ↑ "Latest Report 6455 subscriptions sold". Squirrly. https://www.squirrly.co/latest-report-6455-saas-subscriptions-sold-by-the-squirrly-company/. Retrieved 2020-02-14. 
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