Shalu Poter
Shalu Poter, born in Roorkee (April 20, 1994), Uttarakhand, India, is an enterprising businesswoman who co-founded her brand RAXEDO - World First-Ever Active Utility Wear, after completing a B.Tech in IT from Uttarakhand Technical University. Known for her leadership in university extracurriculars, Shalu initially worked in top agencies. Driven by entrepreneurial dreams and supported by her husband Ankur Poter, she transitioned to launching her own company, dedicated to pioneering innovative solutions in the industry.
Born - April 20, 1994 Roorkee Uttarakhand India
Spouse - Ankur Poter
Parent - Mother - Smt. Amresh, Father - Sh. Sundar Singh
Profession - Co-Founder and CEO of [RAXEDO][1]
Website - [www.raxedo.com][https://www.raxedo.com/
Contents
Early life and education
Shalu Poter: Co-Founder and CEO of RAXEDO - World First-Ever Active Utility Wear
Born into a middle-class family in Roorkee, Uttarakhand, Shalu Poter graduated with a B.Tech in IT from Uttarakhand Technical University. Known for her proactive engagement in extracurricular activities, Shalu's leadership skills were evident early on.
Shalu's journey in digital marketing spans several high-profile international projects including major initiatives with Schneider Electric, equipping her with unique insights into consumer needs and technological trends. At RAXEDO, she leverages this expertise to drive innovation in [Active Utility Wear][2], creating apparel that supports dynamic lifestyles without compromising on style or comfort.
Career and Entrepreneurial Journey
Shalu Poter and Ankur Poter, the dynamic duo behind RAXEDO, embarked on a bold journey from their promising careers to establish their own brand in India. Leaving lucrative careers behind, Ankur in the U.S. and Shalu in India, they launched RAXEDO, a pioneering brand in Active Utility Wear. Leveraging Ankur's extensive data science expertise and advanced degrees from Hult International and [Harvard Business School][3], alongside Shalu's passion and vision, they have successfully blended high fashion with functional, versatile activewear. Deeply inspired by Ankur’s educational and professional journey, Shalu has been a driving force in their shared vision. This dynamic duo continues to innovate and inspire with RAXEDO, encouraging everyone to "Live the New You" through their versatile and high-quality designs.
Impact and future Vision
Under Shalu's leadership, [RAXEDO][4] has pioneered [Active Utility Wear][5], merging style with functionality for various activities from outdoor adventures to daily commuting. The brand's motto, "Live the New You," reflects its goal to inspire vibrant, active lifestyles. This commitment has gained global recognition due to positive feedback and strong community engagement.
Shalu is dedicated to sustainability and innovation, aiming to enhance RAXEDO's global presence by meeting the changing needs of active individuals worldwide. Her focus ensures that RAXEDO continues to lead in style and functionality in the activewear market.
Personal Life
Married to Ankur Poter since November 2022, Shalu exemplifies how to gracefully balance a thriving career with a rich personal life. Her journey inspires women to pursue their ambitions while cherishing personal connections.
Contact
Linkedin - https://www.linkedin.com/in/shalu-poter/
