Rik Alvarez

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Rik Alvarez is an author who has worked for several years as a consultant for various Hasbro licensees. In 2009 Rik was hired as a full time Creative Manager at Hasbro Inc. While at Hasbro, Rik worked on various brands including Transformers and G.I. Joe. He helped in developing the intellectual property, toys and licensed products for the Transformers films Dark of the Moon and Age of Extinction. Rik also assisted in developing the television series Transformers: Prime and G.I. Joe Renegades. During his time at Hasbro, Rik was also involved in developing Hasbro’s figure line plan and working with various licensees including IDW, Jagex and Net Dragon. He has also worked closely with the Official Transformers and G.I. Joe clubs and conventions. One of Rik’s favorite accomplishments while at Hasbro was creating the Transformers Hall of Fame introduction videos and directing the faux documentary Erector: Righteously Huge.[1]

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