In 2015, after more than a decade working as a corporate lawyer, Jenner took over Archetype Books, in Oakville, Ontario, the town where she grew up and had spent most of her adult life. Running a bookstore had been a labour of love, but Jenner closed it in 2016, when she and her husband learned he had been diagnosed with a rare form of cancer that was almost always fatal. Her husband received new treatments, and, as of 2021, is in stable condition.
During the years when he was very ill, she comforted herself by turning to the works of Jane Austen, who had always been one of her favourite authors. She took a vacation to England, where she visited the estate at Chawton, where Chawten Cottage, where Austen lived her last seven years, and where she lived when her books were published.
Jenner had written five novels, when she was younger, but was unable to get them published. Following her trip she describes being inspired to return to writing, and wrote The Jane Austen Society. The novel is set shortly after World War 2. Her fictional characters work to make sure Chawton Cottage is not demolished by a developer.
Jenner's sophomore novel, The Bloomsbury Girls, is scheduled for publication in May 2022.
- Zoë Leonarczyk (2020-05-30). "Q&A: Natalie Jenner, Author of ‘The Jane Austen Society’". The Nerd Daily. Archived from the original on 2021-01-22. https://web.archive.org/web/20210122064421/https://www.thenerddaily.com/natalie-jenner-author-interview/. Retrieved 2021-10-04. "I am a married empty-nester with one child and two rescue dogs, a debut author at age 52, and a lot of “formers”: a former corporate lawyer, a former career coach, a former bookshop owner, and a former stay-at-home mum. I live in a small town outside of Toronto, Canada, on the shore of Lake Ontario, where I kayak regularly and ride around on my ladies’ bike. And I have a writer’s shed in the garden where I regularly escape from my family, much as I adore them."
- Fran Wood (2020-06-29). "What Fran’s Reading: Natalie Jenner’s debut novel for Jane Austen fans, Steve Berry’s latest Cotton Malone adventure". Jersey's Best. https://www.jerseysbest.com/home/what-frans-reading-natalie-jenners-debut-novel-for-jane-austen-fans-steve-berrys-latest-cotton-malone-adventure/. Retrieved 2021-09-18. "The audio book is more than capably read by Richard Armitage, who provides a distinct voice and persona to each character, and the final CD culminates with a conversation between Jenner and Kathleen A. Flynn, author of 'The Jane Austen Project.'"
- Patricia Caso (2020-06-03). "TWE Interview: Author Natalie Jenner Finds Hope in Her Debut Novel The Jane Austen Society". The Women's Eye. Archived from the original on 2021-03-02. https://web.archive.org/web/20210302132948/https://www.thewomenseye.com/2020/06/03/natalie-jenner-jane-austen-society/. Retrieved 2021-10-04. "Natalie’s own story motivated her to create this captivating novel about saving Jane Austen’s home and her legacy. That intrigued me to want to get in touch with her to find out more about why this literary superstar continues to inspire her and so many…"
- "'I feel hope': A devastating diagnosis prompted U of T alumna Natalie Jenner to pick up the pen". University of Toronto News. 2021-01-07. Archived from the original on 2021-08-08. https://web.archive.org/web/20210808141158/https://www.utoronto.ca/news/i-feel-hope-devastating-diagnosis-prompted-u-t-alumna-natalie-jenner-pick-pen. Retrieved 2021-10-04. "Jenner previously worked as a corporate lawyer in downtown Toronto. She says her inspiration to study law came from seeing the 1973 film The Paper Chase."
- Sue Carter (2020-06-23). "Former Oakville bookstore owner’s Jane Austen homage persuasively reclaims her from the ‘women’s fiction’ shelf". Toronto Star. Archived from the original on 2021-05-10. https://web.archive.org/web/20210510014157/https://www.thestar.com/entertainment/books/2020/06/23/former-oakville-bookstore-owners-jane-austen-homage-persuasively-reclaims-her-from-the-womens-fiction-shelf.html. Retrieved 2021-10-04. "Jenner’s personal story has its own Austenesque plot twists. In late 2015, she took over Archetype Books, a cozy bookshop in Oakville that had been without an owner since 2010. But her longtime dream of becoming a bookseller was cut short less than a year later when Jenner’s husband was diagnosed with a serious lung disease."
- Mashaal Effendi (2021-05-25). "Natalie Jenner, author of 'The Jane Austen Society'". Oakville News. Archived from the original on 2021-10-04. https://web.archive.org/web/20211004211857/https://oakvillenews.org/oakville-culture-and-lifestyle/natalie-jenner-the-jane-austen-society/. Retrieved 2021-10-04. "Asked about how she feels concerning the accolades of acclaim the book has received, Jenner states 'you know, I am incredibly grateful and excited that this is happening after lifelong journey of trying to get published.'"
- Victoria Gibson (2016-12-23). "Oakville bookstore Archetype gets heart-warming epilogue from cartoonist". The Globe and Mail. Archived from the original on 2020-11-08. https://web.archive.org/web/20201108142246/https://www.theglobeandmail.com/news/toronto/oakville-bookstore-archetype-gets-heart-warming-epilogue-from-cartoonist/article33425078/. Retrieved 2021-10-04. "It was with a painful irony that Natalie Jenner opened her e-mail a few weeks ago to find a request from famed cartoonist Bob Eckstein to visit her Oakville bookstore."
- Bethanne Patrick (2020-06-09). "‘The Jane Austen Society’ will especially delight the kinds of Austen fans who can recite ‘Persuasion’ from memory". Washington Post. Archived from the original on 2021-03-04. https://web.archive.org/web/20210304201240/https://www.washingtonpost.com/entertainment/books/the-jane-austen-society-will-especially-delight-the-kinds-of-austen-fans-who-can-recite-persuasion-from-memory/2020/06/09/501d0ce4-a73b-11ea-b473-04905b1af82b_story.html. Retrieved 2021-10-04. "In “The Jane Austen Society,” debut novelist Natalie Jenner uses the village of Chawton in Hampshire as the gathering point for her battered and brokenhearted."
- Zoë Leonarczyk (2020-05-21). "Review: The Jane Austen Society by Natalie Jenner". The Nerd Daily. Archived from the original on 2020-05-29. https://web.archive.org/web/20200529022146/https://thenerddaily.com/review-the-jane-austen-society-by-natalie-jenner/. Retrieved 2021-10-04. "While The Jane Austen Society will be well received by Jane Austen fans, it might also create some new fans. Even though this isn’t a retelling of a Jane Austen book, it still brings to light the joy that her works carry."