Meridian Gaming (CY) Ltd
Meridianbet.com.cy or Meridianbet corresponds to a trademark referring to the limited liability company Meridian Gaming (CY) Ltd, retail and online betting (bookmakers) operator, founded in November 2012, and received its license since 2018, with headquarters in Limassol, Cyprus.
The entity is established pursuant to the applicable law of the Republic of Cyprus and is licensed by the country’s National Betting Authority (licensed for retail sports betting and online sports betting).[1]
Meridian Gaming (CY) Ltd has a Class A license no. A013, as well as a Class B license no. B009. This legal entity is also the part of Meridian Gaming group, active in 30+ jurisdictions worldwide as a well-established sports betting and gaming operator.
Meridian Gaming Group stands for a group of companies operating under the trade name Meridianbet or Meridian, a well-established sports betting and gaming group, currently operating in national markets across Europe, Africa and Latin America. It was founded in 2001 as a retail sports betting operator in Southeast Europe.
The Cyprus – based Company employs over about 40 people overall.
Contents
Products offered
Meridian Gaming (CY) Ltd. offers standard and live sports betting, in a desktop, Android, iOS or mobile platform to customers.
The company’s betting odds cover the majority of significant team and individual sports, such as football, basketball, tennis, volleyball, hockey, NFL, etc., with live betting
The company is able to cover more than 130 different leagues of these sports, combined with more than 200 betting opportunities available on every match or selection included.
At the Cypriot betting and gaming market, Meridian Gaming (CY) Ltd provides the following services:
- retail and online sports betting (including the empty bet option,[2] where a player can propose a bet and receive the odds from the bookmaker in return). Pre-match and live betting are available and are covered through a variety of bonuses, both for deposit and non-deposit bonuses for sports betting. All matches are covered with data feeds and live odds, resulting, scouting and customer services, meaning the inhouse processes cover a complete life cycle of a sports bet. Early cash out option, also known as Turbo Cashout,[3] is available.
- esports betting including betting on the most popular tournaments in electronic games such as PES, FIFA2020, DOTA, CS:GO etc.[4]
The Company has developed a broad variety of payment methods,[5] giving customers the option to make their transactions using any method they wish, from the following: Bank Transfer/Fast Bank Transfer - Skrill – Neteller – Paysafe – Payment Cards (VISA, Maestro, Master Card) – Blueberry – MuchBetter – Netinfopay – Netbanx – OKTO.CASH.
Social networks
The Company social network profiles have significant traffic – Instagram has almost 2000 followers, with on-growing numbers every month, more than 50.000 users follow the Meridianbet CY Facebook profile, whereas the Twitter profile has almost 1000 followers.
Meridianbet sport Cyprus
In addition to operating B2B and B2C betting services, the Company runs a sports news portal named meridianbetsports.com.cy, with daily sports news updates corresponding to all relevant team and individual sports, mostly relating with footballing events. The website includes all major football competitions as well as the local league news, company related offers and promotions, and a Humanitarian related section, where the company’s social approach towards humanitarian actions is displayed fully. The content of the portal is updated on a daily basis, with about 7-12 daily articles being published, along with our social media accounts.
Meridianbet CY business model
The majority of Meridianbet.com.cy business is a direct B2C, rendered to customers (players) via bet shops and online at meridianbet.com.cy. In addition, the company also develops an indirect B2B (franchise model), where the group licenses the use of proprietary sports betting software, technology and know-how to local partners operating under the Meridianbet brand.
Market approach
Merdianbet.com.cy has been present in the betting sector in Cyprus for a few years now, having followed the path already paved both internationally and in major European (Southeast Europe mostly) and Balkan countries. With highly trained staff and a developed AML and responsible gambling doctrine, the Company also has the ability to adapt to the new safer gaming market regulatory developments, especially in the area of retail and online betting and high frequency of regulatory changes at the constantly evolving Cypriot market.
The company's market comparative advantages are also the core elements of business development strategy – they are based on offering the largest range of sports events on the market and the richest offers in live betting. In addition, the Company has one of the highest numbers on bookmaking odds.
The Company also has a network of retail outlets that are equipped to fully meet customer needs, with all precautionary and social responsibility measures to ensure the safety of players and the integrity of the game in Cyprus.
Corporate social responsibility policy
Meridianbet.com.cy has developed a safer gaming policy,[6] based on the following core principles to secure the players and especially those belonging to vulnerable social groups:
- Security of the game (data and sports events integrity)
- Protection against gaming addiction (self-exclusion mechanisms)
- Protection of minors (total ban of premises/website entry to minors)
Applied gender equality
More than half of all Meridian Gaming (CY) Ltd workforce are women, thus placing the Company among the very small number of industry players worldwide to have implemented such approach. All Meridianbet employees are constantly trained and equipped to face the most up-to-date technological and regulatory changes in the industry and the business in general.
Charity work
During the COVID-19 pandemic, starting from March 2020, Meridian Gaming (CY) Ltd supported the surrounding community in Cyprus and those in need, by providing financial, technical and logistical support to charities, foundations, and individual groups all over the country, with the sole purpose of supporting their work and aiding to their cause.[7][8][9][10][11]
Meridianbet CY has so far helped 7 different foundations and non-profit organizations, and the company’s main purpose and target, until the end of the calendar year and the whole of 2021, is to increase its charitable actions and social work, and to aid as many different groups as possible.
Cypriot gambling market: market and regulatory overview
In the Republic of Cyprus, gambling activities are regulated by the National Betting. Authority and other subordinate legislation setting out the full regulatory regime relating to betting.
All company actions and promotions are regulated according to the Betting Law of 2019 (N37 (I) / 2019), or as modified accordingly.
See also
References
- ↑ "Πραγματοποιήθηκε το διαδικτυακό συνέδριο E-Governance: Transforming for the New Digital Er". https://nba.gov.cy/., nba.gov.cy,
- ↑ "Empty Bet". https://promo.meridianbet.com.cy/en/category/183/page/1190., promo.meridianbet.com.cy,
- ↑ "Turbo CASH". https://promo.meridianbet.com.cy/en/category/183/page/3805., promo.meridianbet.com.cy,
- ↑ "esports-moneyback-2". https://protathlima.cyprustimes.com/esports-moneyback-2/., protathlima.cyprustimes.com,
- ↑ "Payment providers". https://promo.meridianbet.com.cy/el/category/183/page/5355., promo.meridianbet.com.cy,
- ↑ "meridianbet.com.cy Safer Gambling Principles". https://help.meridianbet.com.cy/en/category/1298/page/11960., meridianbet.com.cy,
- ↑ "Το κοινωνικό έργο της Meridianbet!". https://larnakaonline.com.cy/2020/12/24/to-koinoniko-ergo-tis-meridianbet/., larnakaonline.com.cy,
- ↑ "Meridianbet και κοινωνική προσφορά πάνε μαζί". https://sportime.sigmalive.com/148087_meridianbet-kai-koinoniki-prosfora-pane-mazi., sportime.sigmalive.com,
- ↑ "Dipla Stoys Mikroys Iroes Toy Nisioy Mas". https://protathlima.cyprustimes.com/dipla-stoys-mikroys-iroes-toy-nisioy-mas/., protathlima.cyprustimes.com,
- ↑ "I Meridianbet Ston Pasykaf Lefkosias". https://shootandgoal.cyprustimes.com/i-meridianbet-ston-pasykaf-lefkosias/., shootandgoal.cyprustimes.com,
- ↑ "Voitheia Stis Apores Oikogeneies Toy Dimoy Germasogeias". https://protathlima.cyprustimes.com/voitheia-stis-apores-oikogeneies-toy-dimoy-germasogeias-3/., protathlima.cyprustimes.com,
