Marketing
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Marketing is "the action or business of promoting and selling products or services, including market research and advertising.'the Western arts of marketing and distribution'. It provides businesses with a way to communicate their products and services to their desired target markets. Marketing also supports a business in brand awareness, and can b used effectively to keep competitors at bay.
Leading Marketing Minds
Australia
Rudi Tartaglia John Dwyer
America
Al Ries Laura Ries