Difference between revisions of "Known Global"

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Latest revision as of 19:30, 30 June 2020

Known Global
Type Private
Industry Marketing
Founder(s) Kern Schireson
Key people
  • Kern Schireson (Chairman & CEO)
  • Jeff Kingsley (President & COO)
  • Ross Martin (President & CXO)
Website known.is

Known Global is an American modern marketing company offering services in the advertising, design, data science, engineering and strategy field.[1]

History

Known Global was formerly Schireson Associates a data science company founded by Kern Schireson in 2003.[2] In 2014, Kern Schireson left the day-to day operations of his namesake company to take a position as Viacom’s Chief Data Officer.[3][4]

Kern Schireson later left Viacom and returned to Schireson Associates.[5][6] In 2019, Schireson Associates led by Kern received a minority investment from Intermediate Capital Group, which enabled the acquisition of Blackbird and Stun.[7] The outcome of the acquisition was the formation of a new company referred to as Known Global in 2019.[8]

The company is headquartered in New York City, with offices in Austin, Boston, Los Angeles, San Francisco, and Seattle.[9][10][11] Business Insider reported that the company's revenue reached a height of $100 million in 2019 records. [12]

Services

Known Global offers services in the marketing, design, data science, engineering and strategy fields.[13][12][14] Known’s business is currently organized into three practices: Known Science, Known Strategy and Known Studios, which work together to provide marketing services to clients.[15]

References

  1. Arnold, Thomas K.; Arnold, Thomas K. (2020-03-27). "Stun Creative, Now Known as Known, Marks 20 Years With a Merger" (in en). https://variety.com/2020/film/features/stun-creative-now-known-as-known-marks-20-years-with-a-merger-1203546982/. 
  2. Known. "Data Science & Strategy Firm Schireson Acquires Stun Creative & Blackbird To Form "Known" -- A New Breed Of Modern Company" (in en). https://www.prnewswire.com/news-releases/data-science--strategy-firm-schireson-acquires-stun-creative--blackbird-to-form-known----a-new-breed-of-modern-marketing-company-300999494.html. 
  3. "Daily Research News Online no. 29266 - Two Acquisitions for Data Science Firm Schireson". http://www.mrweb.com/drno/news29266.htm. 
  4. Lafayette, Jon. "Viacom Names Kern Schireson Chief Data Officer" (in en-us). https://www.multichannel.com/news/viacom-names-kern-schireson-chief-data-officer-411472. 
  5. "Data Science & Strategy Firm Schireson Acquires Stun Creative & Blackbird To Form "Known" -- A New Breed Of Modern Company" (in en-US). 2020-02-10. https://martechseries.com/analytics/b2b-data/data-science-strategy-firm-schireson-acquires-stun-creative-blackbird-form-known-new-breed-modern-marketing-company/. 
  6. "Data Science & Strategy Firm Schireson Acquires Stun Creative & Blackbird To Form “Known” — A New Breed Of Modern Company" (in en). https://www.newsbreak.com/news/0O68KEPz/data-science-strategy-firm-schireson-acquires-stun-creative-blackbird-to-form-known-a-new-breed-of-modern-marketing-company. 
  7. Lafayette, Jon. "New Data Strategy Firm Formed by Acquisitions" (in en-us). https://www.broadcastingcable.com/news/new-data-strategy-firm-formed-by-acquisitions. 
  8. "Data Science & Strategy Firm Schireson Acquires Stun Creative & Blackbird To Form "Known" -- A New Breed Of Modern Company" (in en-US). 2020-02-10. https://martechseries.com/analytics/b2b-data/data-science-strategy-firm-schireson-acquires-stun-creative-blackbird-form-known-new-breed-modern-marketing-company/. 
  9. "Known Global LLC". https://www.dnb.com/business-directory/company-profiles.schireson_associates_llc.16c0e72cfad9c93d5f49769027a85cd2.html. 
  10. "Crunchbase Profile". April 16, 2020. https://www.crunchbase.com/organization/known-58e2. 
  11. Arnold, Thomas. "Stun Creative, Now Known as Known, Marks 20 Years With a Merger" (in en-US). https://www.yahoo.com/entertainment/stun-creative-now-known-known-170032027.html. 
  12. 12.0 12.1 Dua, Tanya. "Two Viacom alums are combining with an award-winning creative agency to challenge Madison Avenue and are already pulling in $100 million in revenue". https://www.businessinsider.com/two-viacom-alums-formed-new-marketing-services-company-called-known-2020-2. 
  13. "Podcast: Why Stun Became Known" (in en). https://brief.promax.org/article/podcast-why-stun-became-known. 
  14. "Known – About" (in en). http://known.is/in_six_cities. 
  15. GmbH, finanzen net. "Data Science & Strategy Firm Schireson Acquires Stun Creative & Blackbird To Form 'Known' -- A New Breed Of Modern Company | Markets Insider". https://markets.businessinsider.com/news/stocks/data-science-strategy-firm-schireson-acquires-stun-creative-blackbird-to-form-known-a-new-breed-of-modern-marketing-company-1028877245. 

External links