HGC Apparel

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HGC Apparel
Industry Apparel
Founder(s) Marcia Smith
Area served Worldwide
Products Sportswear
Website hgcapparel.com

HGC Apparel is a US apparel apparel brand from Washington DC, Howard University. HGC specializes in nostalgic fashion and sportswear.[1]

History

HGC APPAREL is a brand founded by Marcia Smith, a 7-year military veteran, to give new meaning to Black Pride. Founded as Haute Greek Couture in 2007, HGC started as a brand that supported Greek life at HBCUs and has now grown to be a movement.[2][1][3]

While attending Howard University in Washington, DC, she have birth to a number of phrases with the most notable phrases being “one of its kind,” Black by Popular Demand.”[4]

HGC specializes in fashion rooted in nostalgia, inspired by her community. The word HGC (Haute Greeks Couture) is Smith's Instagram clothes boutique which dispatches thousands of items per week to clientele. HGC is worn by high schoolers to celebrities such as Zendaya and Lena Waithe.[5]

Gift Bags

In 2021, The Grammys' most inclusive and varied gift bags feature businesses owned and operated by people of all races, ethnicities, sexual orientations, genders, ages, disabilities, and more.[6][7][8][9] The "Respect Protect Love the Black Woman" scarf by HGC Apparel was a tribute to Black culture.[10][11][12][13][14] Bad Bunny, Black Pumas, Cardi B, BTS, Brandi Carlile, Doja Cat, Billie Eilish, Brittany Howard, Miranda Lambert, Dua Lipa, John Mayer, Post Malone, and Harry Styles have received Thank You gifts from brands that support diversity, equity, inclusion, and philanthropy in recognition of their participation.[15][16][17][18]

The 2021 "Mother's Day in Hollywood" Gift Bag by HGC Apparel features the 'Respect Protect Love' 'The Black Woman scarf'.[19][20]

Partnership

Foot Locker and Champs Sports announced a new nationwide partnership with HGC Apparel showcasing a 12-piece collection that includes t-shirts, tank tops, board shorts, and joggers paying homage to the "Black and Proud" movement of the 1990s.[21][22][23][24]

See Also

HGC paid tribute to Paul Mooney, often known as the Godfather of Comedy, who died at the age of 79. Paul Mooney gained notoriety as Negrodamus on Chappelle's Show inspiring HGC’s slogan “Everybody Wanna Be Black Until It’s Time To Be Black.”[25]

External Links

References

  1. 1.0 1.1 Butler, Adam. "21 Black Owned Clothing And Accessories Brands You Need To Be Following" (in en). https://www.buzzfeed.com/adambutler/black-owned-clothing-and-accessories-brands. 
  2. "FEMESTELLA — Forget Gucci and Prada: Here Are 5 Black Fashion...". https://femestella.tumblr.com/post/183014011835/forget-gucci-and-prada-here-are-5-black-fashion/amp. 
  3. Stevenson, Alysia (2019-02-18). "5 Black Fashion Brands We're Currently Obsessed With" (in en-US). https://www.femestella.com/black-fashion-brands/. 
  4. "Black girl magic is more than a hashtag" (in en). https://www.cnn.com/2016/02/24/living/black-girl-magic-feat/index.html. 
  5. Elizabeth, De. "20 Celebrities at the Women's March" (in en-US). https://www.teenvogue.com/gallery/20-celebrities-womens-march. 
  6. Proudfoot, Jenny (2021-03-16). "Here’s what’s inside the insane $5000 Grammy Awards goodie bags" (in en). https://www.marieclaire.co.uk/news/celebrity-news/grammy-goodie-bags-732080. 
  7. Menapace, Brendan. "This Year's Grammy Gift Bag Is All About Diversity and Inclusion" (in en). https://magazine.promomarketing.com/article/this-years-grammy-gift-bag-is-all-about-diversity-and-inclusion/. 
  8. "Intip Isi Goodie Bag Grammy Awards 2021, Nilainya Mencapai Rp 71 Juta". https://www.kompas.com/hype/read/2021/03/15/181812666/intip-isi-goodie-bag-grammy-awards-2021-nilainya-mencapai-rp-71-juta. 
  9. "Intip Isi Goodie Bag Grammy Awards 2021 yang Penuh Makna : Okezone Lifestyle". 2021-03-15. https://lifestyle.okezone.com/read/2021/03/15/612/2377773/intip-isi-goodie-bag-grammy-awards-2021-yang-penuh-makna. 
  10. Gardner, Chris; Gardner, Chris (2021-03-11). "Inside Recording Academy’s Most Inclusive Grammy Awards Gift Bags" (in en-US). https://www.hollywoodreporter.com/news/general-news/inside-recording-academys-most-inclusive-grammy-awards-gift-bags-4147284/. 
  11. "This Is What's Inside This Year's $5,000 Grammy Awards Gift Bags" (in en-NZ). https://nz.news.yahoo.com/whats-inside-years-5-000-201204130.html. 
  12. "A look inside the 2021 Official Grammy Gift Bag" (in en-US). 2021-03-12. https://www.wearegreenbay.com/local5live/a-look-inside-the-2021-official-grammy-gift-bag/. 
  13. Samaha, Barry (2021-07-30). "Sunny Summer Shirts, Collabs Galore, and More of This Week's Coolest Menswear Releases" (in en-US). https://www.esquire.com/style/mens-fashion/g37163645/best-new-mesnwear-july-30-2021/. 
  14. "Grammy 2021: Harry Styles sí, pero Zayn Malik no se llevará la fabulosa bolsa de regalos de la gala" (in es). 2021-03-11. https://www.hola.com/actualidad/20210311185854/grammy-gift-lounge/. 
  15. Assets, Distinctive. "Official Grammy® Gift Bag Highlights Diversity, Equity and Inclusion" (in en). https://www.prnewswire.com/news-releases/official-grammy-gift-bag-highlights-diversity-equity-and-inclusion-301244369.html. 
  16. Finley, Tara (2021-03-16). "Unboxing This Year's 2021 GRAMMY® Gift Bag" (in en-US). https://www.laweekly.com/unboxing-this-years-2021-grammy-gift-bag/. 
  17. "DPG Media Privacy Gate". https://myprivacy.dpgmedia.be/consent?siteKey=Uqxf9TXhjmaG4pbQ&callbackUrl=https%3A%2F%2Fwww.hln.be%2Fprivacy-gate%2Faccept-tcf2%3FredirectUri%3D%252Fcelebrities%252Ffocus-op-diversiteit-dit-zit-dit-jaar-in-de-goodiebag-van-de-grammys~a3242ac9%252F%253Freferrer%253Dhttps%253A%252F%252Fwww.google.com%252F. 
  18. "Empat Hal Menarik di Grammy Awards 2021, Goodie Bag Senilai Rp 72 Juta, Isinya Keripik Kentang hingga Kacang" (in id). https://www.grid.id/read/042603959/empat-hal-menarik-di-grammy-awards-2021-goodie-bag-senilai-rp-72-juta-isinya-keripik-kentang-hingga-kacang. 
  19. Assets, Distinctive. "Mother's Day in Hollywood - a Distinctive Tradition" (in en). https://www.prnewswire.com/news-releases/mothers-day-in-hollywood--a-distinctive-tradition-301282099.html. 
  20. ashleyjoy (2021-03-14). "Sneakers, Skincare, Snacks, More: Check Out The Swag Celebs Will Find Inside The Official Grammys Gift Bag" (in en-US). https://okmagazine.com/p/swag-grammy-awards-gift-bag-sneakers-skincare/. 
  21. "Foot Locker Launches HGC Apparel Partnership Collection" (in en-SG). https://sg.news.yahoo.com/foot-locker-launches-hgc-apparel-144303323.html. 
  22. Anyanwu, Obi; Anyanwu, Obi (2021-07-28). "Foot Locker Launches HGC Apparel Partnership Collection" (in en-US). https://wwd.com/fashion-news/fashion-scoops/foot-locker-launches-hgc-apparel-partnership-collection-1234889683/. 
  23. "Young, Gifted & Black: Help Your Grad Wear Their Pride With These Dope T-Shirts For Black Graduates" (in en-US). https://www.essence.com/fashion/young-gifted-black-help-your-grad-wear-their-pride-with-these-dope-t-shirts-for-black-graduates/. 
  24. Stevenson, Alysia (2019-02-18). "5 Black Fashion Brands We're Currently Obsessed With" (in en-US). https://www.femestella.com/black-fashion-brands/. 
  25. World, Republic. "What happened to Paul Mooney? Comedian passes away at the age of 79" (in en). https://www.republicworld.com/entertainment-news/hollywood-news/what-happened-to-paul-mooney-comedian-passes-away-at-the-age-of-79.html.