Flavien Darius Pommier
Flavien Darius Pommier ("Darius") is a French entrepreneur born April 12, 1994 in Paris. He is known for having developed the activity of his family's vineyard with many celebrities, Château Darius, in particular with Mohamed Hadid, the father of models Bella Hadid and Gigi Hadid.
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Career
After graduating from King's College London in Financial Risks, Flavien Darius Pommier took over one his family's (Pommier) vineyard called Château Darius in 2016[1].
The vineyard is producing a high acclaimed[2] Saint-Emilion Grand Cru wine from one of the most prestigious wine region in the world (Bordeaux wine area). Since 2016, Flavien Darius Pommier's aim is to make the most of social networks and communication tools that the current world can offer while respecting the know-how and the tradition that our wine requires [3]. So, in addition to the fairly traditional distribution networks such as the restaurants or hotels that Château Darius was already set up with, he started to collaborate with new digital platforms and retailers[4], such as Vivino.
His innovative way of thinking as well as his rather new vision of the wine industry, allowed him to arouse the interest of many experts and professionals who mentored him such as Chef Nobu Matsuhisa (Founder of the Nobu restaurant chain with Robert de Niro), Mr. Jean-Claude Biver (President of the Watches Division of LVMH) and also French President Mr. Emmanuel Macron[5]. The fairly uninhibited approach that they have has also allowed them to benefit from a large media coverage (such as features in Cosmopolitan[6], Evening Standard[7], Entreprendre, MTV[8] documentary, and interviews such as for Forbes Magazine). "We want to change the world of wine, make it more attractive and accessible while retaining the know-how it requires as well as its traditional values." Pommier said during his interview on BFM Business.
Hadid Wine
Following many events held all over the world such as Cannes Film Festival in 2018, Flavien Darius Pommier partnered in December 2017 with supermodels Bella and Gigi Hadid's dad Mohamed Hadid, real estate tycoon and entrepreneur[9]. Following this partnership, they create a new wine label and set up a new brand called the Hadid Wine, served in the most exclusive restaurants and hotels in the world, such as Il Pastaio in Beverly Hills, L'Atelier de Joel Robuchon in Paris or La Guérite in Saint-Barthélémy[10].
Personal life
Pommier has received personal support and invitation to meet French President Emmanuel Macron amongst other French entrepreneurs.
Pommier graduated from a double master degree in Financial Risks and Business Administration with Honours from King's College London.
Pommier raises funds every year during a conference for the charity Refugee Action.
Pommier counts NYC and LA nightclubs 1OAK and celebrities such as Scott Disick and Rita Ora among the people with whom he has collaborated through his wine.
References
<name=PageSix2019-02-07> Eileen Reslen (2019-02-07). "Kourtney Kardashian and Scott Disick show people how to co-parent". Page Six. https://pagesix.com/2019/02/07/kourtney-kardashian-and-scott-disick-show-people-how-to-co-parent/. </ref>
