Ernest Sturm
About
Ernest Sturm is a Seasoned Entrepreneur with over 12 years of experience in the marketing industry. He started Runway Influence in 2017 and in a short period of time has expanded its operations globally. Prior to Runway Influence Ernest Sturm was in the Luxury Events marketing space, he founded and still owns a high-end nationwide events company - Runway Waiters. RWW is a luxury events firm that provides agency signed models from top modeling agencies in the US for high end events. Through Runway Waiters, Ernest Sturm has successfully built relationships with some of the worlds biggest and most luxurious brands such as Tom Ford, Louis Vuitton, Hermes, Ferrari, Rolls Royce etc.. Ernest Sturm launched Runway Waiters when he was just 22 years of age and has built it into a nationwide phenomenon that is revered by some of the most well known brands as the best events staffing and marketing company in America. After a successful run in the events space Ernest Sturm has started working on Runway Influence, a premiere social media marketing company that works with top model influencers in the US, UK and AU. Runway Influence runs some of the most successful influencer campaigns and works with the biggest names in the social media influencer space producing campaigns for such renown brands as Adidas, Mclaren, Wild Fox and many others. Runway Influence offers top Model Influencers for a variety of campaigns. These are girls that appear on cover of Vogue, Harper Bazaar, GQ etc.. Ernest Sturm says: “The reason we've decided to focus on this niche of influencers is because they know how to promote a brand and make it look as appealing as possible better than anybody else. There’s a reason why beautiful models have been used in the marketing industry to advertise brands with much success, we apply the same formula to social media marketing. Influencer Models are able to elevate your brand and give it a luxurious and upscale image that it deserves. One of the main goals of advertising and marketing is to craft and deliver convincing messages to targeted markets, nobody does this better than a gorgeous Runway Influencer. Our biggest evolution has been a transition from standard feed posts that IG was known for to stories and reels that we see today. It's no longer just about posting a picture of a brand, it’s about showcasing it in it’s full glory through stories, reels as well as video posts. The quote I use in my email signature perfectly states it, "its no longer about the stuff you make but it’s more so about the stories you tell.” Marketing is all about elevating your brands image and what better way to do so than to hire a group of gorgeous models with a receptive social media audience who aspire to be just like them? Majority of world renown brands succeed not because they make the best product, they succeed because they tell the best stories. People want to buy these luxury brands because they want to be associated with their image, they want to be part of their story. Runway Influence had to evolve from a marketing agency that advertised products through adds to a marketing agency that told authentic stories that appealed to the target audience organically. The key to successful influencer campaign is of course the talent you book. We look not only for influencers with strong numbers but also talent that fits the brand and their image. We also focus on influencers that perform when it comes to generating exposure as well as ROI. Not every girl or guy with a million followers will bring the needed and wanted results. It’s important to know who to book, number of followers and engagement rate is of the essence but what’s even more significant is how their audience reacts to certain brands and products. Not every influencer will be good for your brand no matter how extensive is her or his reach, however, from our experience model influencers perform the best as they know how to entice their audience and advertise a product/brand in a way that will appeal to their followers.
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Reference
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