Ellis Production
Contents
Early Life
Education
Career
Dashaun Lipscomb would start his career as a rapper in 2013 under the name "Sleepy Bonaduce". His first project would be a collaboration with DC-Based producer "DMV RAMAR" alongside his friend and mentor Dominique "Trick" Watson". The positive reaction to his music drove Dashaun to continue his journey and evolve his sound constantly. He would change his name multiple times as his sound and look changed with it eventually settling on the name "Fat Jefe" as his moniker for the remainder of his rap career. in 2015 Dashaun started a company called 448 Music Group which was the precursor to what is now 448 Worldwide. He created the company to further his career as a rapper but soon realized he preferred the CEO/business lifestyle over the rap life. He would release his last song "Jump" which sampled the classic hit single "Jump" by Kris Kross and announce his retirement from the rap scene at the young age of 27. His transition from rapper to businessman would pay dividends as the connections and knowledge he obtained from his time as a rapper made him a force to be recognized and respected in the independent music scene. Along with starting 448 Worldwide he would also delve into podcasting and content creation with his friend "Cash" starting the podcast/radio show Vibin On The Set[1] in 2017 as well. The show would do really well earning itself a two-season run in both Washington, DC & Baltimore respectively. "VOTS" taking off the way it did inspire Dashaun to get into marketing and branding other companies and artists. In 2018 he would shift his focus away from artist management and focus solely on brand development and marketing. It wouldn't be until 2019 that he would receive his first major client battle rap legend "Big T". He would help revamp Big T's career as the battle rapper was transitioning into a different stage of life and business. their partnership would open up many doors as from there Dashaun would work with multiple major entertainment names like former WWE superstar Briana brandy, Tik Tok Sensation So Supa, Legendary DJ Fatman Scoop, and more. His work ethic & recognition by these major names earned him an opportunity to become a journalist. His combined understanding of the music industry, his ability to write and make captivating content, and his passion for the business landed him multiple journalist positions at many high-profile hip-hop publications. His most notable articles have been editorials on the "YSL" RICO situation[2] and his piece on the distinction between disgraced r&b legend R. Kelly's personal and professional life[3]. In early 2022, 448 Suge joined the independent music Powerhouse Bentley Records[4]. He has brought talent such as Fn Herb, Big Gilly, LIVe, Xzai, and Bear to the label as a part of their artist development program. Dashaun also sits as the Chief Marketing Officer for Rap aechelon Magazine[5] as well as a journalist for their publication.
