Collegiate Dolls

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In 1990 Claudene Christian, then a student at the University of Southern California, and a member of its Song Girls Team,[1] began to manufacture dolls similar to Mattel's Barbie Dolls, wearing the uniform of her team.[2] She later negotiated licenses for the rights to sell dolls wearing the uniforms of other cheerleading squads, eventually acquiring licenses to over 100 different team's uniforms. Dolls wearing the local uniforms were sold in campus gift shops.

Christian founded Collegiate Dolls Corporation to manage the production and marketing of the dolls. She was the corporation's first President. Her father Harry Christian was its Financial Officer.

In 1996 Mattel introduced Barbie Dolls wearing cheerleading uniforms, its own line of

References

  1. USC's Song Girls are what other institutions call cheerleaders.
  2. Kenneth Ofgang (2002-12-17). "Toy Maker’s Libel Suit Against Law Firm No SLAPP, C.A. RulesAttorney in Barbie Doll Copyright Dispute". Metropolitan News Enterprise. Archived from the original on 2012-11-01. http://www.webcitation.org/query?url=http%3A%2F%2Fwww.metnews.com%2Farticles%2Fmatt121701.htm&date=2012-11-01. "Hicks and Luce Forward represented Collegiate Doll Company and its principals, Harry and Claudene Christian, in three intellectual property suits with Mattel. Claudene Christian designed a cheerleader doll while a student at USC in 1990, then formed Collegiate, along with her father, to design and market similar dolls across the country." 
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