Catherine Fang
Contents
Intro
Catherine Fang is an accomplished computer scientist and entrepreneur who has made significant contributions to both industry and academia over her career spanning more than two decades. Currently, she serves as a Distinguished Service Professor at Carnegie Mellon University's Master of Science in Software Management program. She is the receiver of the Return on Education Award, 2023. Alongside her academic pursuits, Dr. Fang is the co-founder and Chief AI Officer of AiCare, a cutting-edge AI and cloud-powered Healthcare & Medical platform using wearables for clinical trials, partnering with Stanford, Pfizer, and ICU sensor providers. Dr. Fang is also a series keynote speaker at international conferences, and associate editor of the IEEE Reliability Society. Her research interests focus on healthcare, digital audience behavior, and neurodivergent DEI initiatives.
Career
Fang's career has taken her through the corridors of several major technology companies, where she has held senior product management and architecture roles. Her industry experience includes stints at LinkedIn, Yahoo, BlueKai (which was later acquired by Oracle), and Sun Microsystems.
During her tenure at Yahoo from 2007 to 2012, Fang oversaw critical product areas such as digital audience targeting, web inventory optimization, mobile and social media monetization, and keyword targeting. She was instrumental in driving innovative projects like automated ad inventory classification and ad call tagging, which streamlined various advertising processes.
From 2012 to 2013, Fang lent her expertise to BlueKai, where she managed their Data Management Platform products, including audience tracking, mobile SDK, and data delivery systems.
Academic Pursuits
In addition to her industry accomplishments, Fang has made significant contributions to academia. As a Distinguished Service Professor at Carnegie Mellon University's Master of Science in Software Management program, she teaches courses on artificial intelligence, cloud computing, mobile apps, software engineering management, and product business models. Her dedication to nurturing future talent extends beyond the classroom, as she actively serves as an advisor and mentor for the university's Product Manager Club.
Entrepreneurial Ventures
Combining her technical prowess with an entrepreneurial spirit, Fang co-founded AiCare. This AI and cloud-based platform focuses on personalized healthcare, clinical trials, and AI-based therapy, leveraging cutting-edge technology to improve patient outcomes.
Patents and Recognition
Fang's contributions to the field have been recognized through multiple U.S. patents related to audience targeting, digital marketing, and healthcare personalized risk prediction. Some of her notable patents include "Multi-Profile Tracking Identification of a Mobile User", and "Advertising Exchange System to Share Online Audiences".
Her work has been instrumental in powering major digital campaigns, such as the 2012 Summer Olympics and the U.S. Presidential Elections. At Yahoo, Fang received an innovation award for her Automated Advertising Inventory Classification system.
Education and Credentials
Fang's academic credentials are equally impressive. She holds a Bachelor's degree in Information Management from Peking University, a Master's in Software Management from Carnegie Mellon University, and a Ph.D. in Computer Engineering from Northwestern Polytechnic University. Additionally, she has supplemented her education with a Certificate in Artificial Intelligence from Stanford University, demonstrating her commitment to lifelong learning and staying ahead of the curve in this rapidly evolving field.
