Direct digital marketing is a marketing method that uses such things as a consumer's email to send advertisements and other forms of communication to a target audience. Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses consumers have to marketing campaigns.[1] The personalization and targeting capabilities of direct digital marketing have proven effective.
History
Direct digital marketing has been done directly with the help of other digital medium options like e-mail, web service, and social media platforms. In direct digital marketing, the goal can be easily achieved as compared to traditional marketing.
[2] Cost reduction: By using digital marketing resources, companies lower their mail costs. E-mail marketing is much more affordable for companies in terms of marketing and directly reaching consumers. Businesses interact with customers through email, web browsers, mobile applications, social media sites, and other digital media channels.
[3]
- ↑ Interactive, Direct & Digital Marketing | Emerald Insight
- ↑ Using Direct Mail To Market A Home-Based Business
- ↑ SEONZA - Agencia de Publicidad, SEO y Marketing Digital
