Emmanuel Mogaji
Dr. Emmanuel Mogaji is a Nigerian-born academic writer and professor of Advertising and Marketing Communications at the University of Greenwich.[1][2] He is also a fellow of the Higher Education Academy.[3]
Emmanuel's areas of research include Advertising, Branding, Communications, Digital and Ethics (ABCDE) of Marketing Communications, artificial intelligence,[4][5][6] and sportswomen in the advertisement.[7][8][3] He has been studying and researching banking advertisements since the global financial crisis of 2007-08.[9] His PhD thesis explored emotional appeals in the United Kingdom advertisements.
Biography
Born in Lagos State, Nigeria, Mogaji received a degree in architecture from the University of Lagos.[10] For further study, he moved to the United Kingdom and received his Masters of Arts degree in Art Design with Internet Technologies from the University of Bedfordshire.[11] In 2016, he completed his doctorate of philosophy (PhD) degree in marketing from the University of Bedfordshire.[12]
Emmanuel has previously served as the Associate Lecturer and a researcher at the Business and Management Research Institute of the University of Bedfordshire between 2014 and 2017.[2]
He joined the University of Greenwich in 2017 and served until September 2020 as a Lecturer in Advertising and Marketing Communications. In September 2020, he was promoted to the rank of Senior Lecturer.[2]
Books
- Mogaji, Emmanuel (2018). Emotional Appeals in Advertising Banking Services. Emerald Publishing Limited. ISBN 9781787563025. https://books.emeraldinsight.com/page/detail/Emotional-Appeals-in-Advertising-Banking-Services/?k=9781787563025.
- Mogaji, Emmanuel; Maringe, Felix; Hinson, Robert Ebo (2020). Strategic Marketing of Higher Education in Africa. Routledge. ISBN 9780367336356. https://www.routledge.com/Strategic-Marketing-of-Higher-Education-in-Africa/Mogaji-Maringe-Hinson/p/book/9780367336356.
- Mogaji, Emmanuel; Maringe, Felix; Hinson, Robert Ebo (2020). Understanding the Higher Education Market in Africa. Routledge. ISBN 9780367344382. https://www.routledge.com/Understanding-the-Higher-Education-Market-in-Africa/Mogaji-Maringe-Hinson/p/book/9780367344382.
- Mogaji, Emmanuel; Adeola, Ogechi; Limbu, Yam B.; Hinson, Robert E. (2020). Marketing in Healthcare-Related Industries. IAP. ISBN 9781648021084. https://books.google.com/books?id=4nz4DwAAQBAJ.
- Mogaji, Emmanuel (2020). Higher Education Marketing in Africa: Explorations into Student Choice. Springer Nature. ISBN 9783030393793. https://books.google.com/books?id=XDPnDwAAQBAJ.
- Mogaji, Emmanuel; Mukonza, Chipo; Adeola, Ogechi; Adisa, Isaiah; Hinson, Robert E.; Kirgiz, Ayca Can (2021). Green Marketing in Emerging Markets. Springer Nature. ISBN 9783030740641. https://www.springer.com/gb/book/9783030740641.
- Mogaji, Emmanuel (2021). Brand Management: An Introduction Through Storytelling. Springer Nature. ISBN 9783030661199. https://books.google.com/books?id=DEnEAAAQBAJ.
- Mogaji, Emmanuel (2021). Introduction to Advertising: Understanding and Managing the Advertising Process. Routledge. ISBN 9780367441999. https://www.routledge.com/Introduction-to-Advertising-Understanding-and-Managing-the-Advertising/Mogaji/p/book/9780367441999.
Journal articles
- Dwivedi, Yogesh K.; Hughes, Laurie; Ismagilova, Elvira; Aarts, Gert; Coombs, Crispin; Crick, Tom; Duan, Yanqing; Dwivedi, Rohita et al. (April 2021). "Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy". International Journal of Information Management 57: 101994. doi:10.1016/j.ijinfomgt.2019.08.002.
- Mogaji, Emmanuel (July 2020). "Impact of COVID-19 on transportation in Lagos, Nigeria". Transportation Research Interdisciplinary Perspectives 6: 100154. doi:10.1016/j.trip.2020.100154. PMC 7290214. PMID 34171020.
- Gökerik, Mehmet; Gürbüz, Ahmet; Erkan, Ismail; Mogaji, Emmanuel; Sap, Serap (2018). "Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image". Asia Pacific Journal of Marketing and Logistics 30 (5): 1222–1238. doi:10.1108/APJML-10-2017-0257. http://gala.gre.ac.uk/id/eprint/19681/6/19681%20MOGAJI_Surprise_Me_With_Your_Ads_2018.pdf.
- Mogaji, Emmanuel (2016). "Marketing strategies of United Kingdom universities during clearing and adjustment". International Journal of Educational Management 30 (4). doi:10.1108/IJEM-11-2014-0147.
- Mogaji, Emmanuel; Yoon, Hyunsun (2019). "Thematic analysis of marketing messages in UK universities' prospectuses". International Journal of Educational Management 33 (7): 1561–1581. doi:10.1108/IJEM-05-2018-0149.
Awards
- Emerald Literati Award (2019) for Gökerik et al. 2018[2]
References
- ↑ "Fare hike, traffic congestion mar transportation in Lagos". 19 June 2020. https://guardian.ng/features/fare-hike-traffic-congestion-mar-transportation-in-lagos/.
- ↑ 2.0 2.1 2.2 2.3 "Emmanuel Mogaji". https://www.gre.ac.uk/people/rep/faculty-of-business/emmanuel-mogaji.
- ↑ 3.0 3.1 "Emmanuel Mogaji". https://advance.sagepub.com/authors/Emmanuel_Mogaji/5708444.
- ↑ Dwivedi, Yogesh K.; Hughes, Laurie; Ismagilova, Elvira; Aarts, Gert; Coombs, Crispin; Crick, Tom; Duan, Yanqing; Dwivedi, Rohita et al. (April 2021). "Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy". International Journal of Information Management 57: 101994. doi:10.1016/j.ijinfomgt.2019.08.002.
- ↑ Mogaji, Emmanuel; Soetan, Taiwo O.; Kieu, Tai Anh (2020). "The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers". Australasian Marketing Journal: j.ausmj.2020.05. doi:10.1016/j.ausmj.2020.05.003.
- ↑ Mogaji, Emmanuel; Olaleye, Sunday; Ukpabi, Dandison (2020). "Using AI to Personalise Emotionally Appealing Advertisement". Digital and Social Media Marketing. Advances in Theory and Practice of Emerging Markets. pp. 137–150. doi:10.1007/978-3-030-24374-6_10. ISBN 978-3-030-24373-9.
- ↑ Mogaji, Emmanuel; Badejo, Foluké Abigail; Charles, Simone; Millisits, Jacqueline (2020). "To build my career or build my brand? Exploring the prospects, challenges and opportunities for sportswomen as human brand". European Sport Management Quarterly: 1–19. doi:10.1080/16184742.2020.1791209.
- ↑ Mogaji, Emmanuel; Badejo, Foluké Abigail; Charles, Simone; Millisits, Jacqueline (2021). "Financial well-being of sportswomen". International Journal of Sport Policy and Politics 13 (2): 299–319. doi:10.1080/19406940.2021.1903530.
- ↑ Tait, Amelia (4 June 2020). "Sadvertising: Why banking TV ads become more mawkish in a crisis". The Telegraph. https://www.telegraph.co.uk/tv/0/sadvertising-banking-tv-ads-become-mawkish-manipulative/.
- ↑ "Meet Nigerian man who finished from UNILAG teaching in top UK university". 18 June 2020. https://www.legit.ng/1340011-after-spending-12-years-uk-i-home-nigerian-lecturer-reveals.html.
- ↑ "Meet Nigerian man who finished from UNILAG teaching in top UK university". 18 June 2020. https://www.legit.ng/1340011-after-spending-12-years-uk-i-home-nigerian-lecturer-reveals.html.
- ↑ "Emmanuel Mogaji". https://theconversation.com/profiles/emmanuel-mogaji-1217677.
External links
- Emmanuel Mogaji Google Scholar