Emmanuel Mogaji

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Dr
Emmanuel Mogaji
Born Lagos State, Nigeria
Nationality Nigerian
Alma mater University of Lagos
University of Bedfordshire
Occupation Marketing researcher
Website
https://linktr.ee/emogaji
https://www.amazon.co.uk/Emmanuel-Mogaji

Dr. Emmanuel Mogaji is a Nigerian-born academic writer and professor of Advertising and Marketing Communications at the University of Greenwich.[1][2] He is also a fellow of the Higher Education Academy.[3]

Emmanuel's areas of research include Advertising, Branding, Communications, Digital and Ethics (ABCDE) of Marketing Communications, artificial intelligence,[4][5][6] and sportswomen in the advertisement.[7][8][3] He has been studying and researching banking advertisements since the global financial crisis of 2007-08.[9] His PhD thesis explored emotional appeals in the United Kingdom advertisements.

Biography

Born in Lagos State, Nigeria, Mogaji received a degree in architecture from the University of Lagos.[10] For further study, he moved to the United Kingdom and received his Masters of Arts degree in Art Design with Internet Technologies from the University of Bedfordshire.[11] In 2016, he completed his doctorate of philosophy (PhD) degree in marketing from the University of Bedfordshire.[12]

Emmanuel has previously served as the Associate Lecturer and a researcher at the Business and Management Research Institute of the University of Bedfordshire between 2014 and 2017.[2]

He joined the University of Greenwich in 2017 and served until September 2020 as a Lecturer in Advertising and Marketing Communications. In September 2020, he was promoted to the rank of Senior Lecturer.[2]

Books

Journal articles

Awards

References

  1. "Fare hike, traffic congestion mar transportation in Lagos". 19 June 2020. https://guardian.ng/features/fare-hike-traffic-congestion-mar-transportation-in-lagos/. 
  2. 2.0 2.1 2.2 2.3 "Emmanuel Mogaji". https://www.gre.ac.uk/people/rep/faculty-of-business/emmanuel-mogaji. 
  3. 3.0 3.1 "Emmanuel Mogaji". https://advance.sagepub.com/authors/Emmanuel_Mogaji/5708444. 
  4. Dwivedi, Yogesh K.; Hughes, Laurie; Ismagilova, Elvira; Aarts, Gert; Coombs, Crispin; Crick, Tom; Duan, Yanqing; Dwivedi, Rohita et al. (April 2021). "Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy". International Journal of Information Management 57: 101994. doi:10.1016/j.ijinfomgt.2019.08.002. 
  5. Mogaji, Emmanuel; Soetan, Taiwo O.; Kieu, Tai Anh (2020). "The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers". Australasian Marketing Journal: j.ausmj.2020.05. doi:10.1016/j.ausmj.2020.05.003. 
  6. Mogaji, Emmanuel; Olaleye, Sunday; Ukpabi, Dandison (2020). "Using AI to Personalise Emotionally Appealing Advertisement". Digital and Social Media Marketing. Advances in Theory and Practice of Emerging Markets. pp. 137–150. doi:10.1007/978-3-030-24374-6_10. ISBN 978-3-030-24373-9. 
  7. Mogaji, Emmanuel; Badejo, Foluké Abigail; Charles, Simone; Millisits, Jacqueline (2020). "To build my career or build my brand? Exploring the prospects, challenges and opportunities for sportswomen as human brand". European Sport Management Quarterly: 1–19. doi:10.1080/16184742.2020.1791209. 
  8. Mogaji, Emmanuel; Badejo, Foluké Abigail; Charles, Simone; Millisits, Jacqueline (2021). "Financial well-being of sportswomen". International Journal of Sport Policy and Politics 13 (2): 299–319. doi:10.1080/19406940.2021.1903530. 
  9. Tait, Amelia (4 June 2020). "Sadvertising: Why banking TV ads become more mawkish in a crisis". The Telegraph. https://www.telegraph.co.uk/tv/0/sadvertising-banking-tv-ads-become-mawkish-manipulative/. 
  10. "Meet Nigerian man who finished from UNILAG teaching in top UK university". 18 June 2020. https://www.legit.ng/1340011-after-spending-12-years-uk-i-home-nigerian-lecturer-reveals.html. 
  11. "Meet Nigerian man who finished from UNILAG teaching in top UK university". 18 June 2020. https://www.legit.ng/1340011-after-spending-12-years-uk-i-home-nigerian-lecturer-reveals.html. 
  12. "Emmanuel Mogaji". https://theconversation.com/profiles/emmanuel-mogaji-1217677. 

External links